Metaplanet launches Bitcoin Treasury Operations to strengthen crypto market presence.
The new strategy combines Bitcoin investments, put options, and exclusive media licenses.
Metaplanet forecasts major revenue growth driven by Bitcoin and capital-raising efforts.
Metaplanet, a publicly listed company in Japan, has announced a new business initiative: Bitcoin Treasury Operations. This decision, approved by the company’s board, integrates Bitcoin into its financial framework. It signals a major shift in Metaplanet’s business strategy and its push to become a key player in Japan’s cryptocurrency market. The new division will focus on acquiring, holding, and managing Bitcoin.
Bitcoin Treasury Operations
It will use various financial tools, such as loans, equity issuances, and convertible bonds.
Bitcoin Yield will serve as the primary performance metric for this new operation. Metaplanet also plans to generate income by selling Bitcoin put options. This strategy takes advantage of Bitcoin’s volatility, helping to boost revenue.
In addition to Bitcoin investments, Metaplanet holds an exclusive license for Bitcoin Magazine Japan. The company plans to use this license for marketing and educational initiatives. These efforts will create new revenue streams and position the firm as a leader in Japan’s crypto space.
Metaplanet aims to align its new Bitcoin strategy with its existing hotel operations. The company believes both areas will drive long-term growth. The company decided to expand into Bitcoin as it is on track to achieve its first consolidated operating profit in seven years. The company also expects a significant revenue increase for the fiscal year ending December 31.
Metaplanet forecasts revenue of 890 million yen ($5.8 million) for the fiscal year, a sharp increase from the 261 million yen reported the previous year. A large portion of this revenue is expected to come from Bitcoin-related activities. The company expects to earn 520 million yen ($3.4 million) from Bitcoin put option sales.
Capital Raising Efforts
Metaplanet’s Bitcoin holdings have also increased in value. The company has reported unrealized gains of 7.446 billion yen ($48.6 million) on its Bitcoin assets. The firm first added Bitcoin to its balance sheet in April 2024 to hedge against the weakening yen. Since then, it has been raising funds to buy additional Bitcoin assets.
As reported by CT on December 17, the company issued a fourth bond worth nearly 4.5 billion yen ($30 million). It also plans a further 5 billion yen in private placement bonds. Metaplanet currently holds 1,142 BTC, valued at approximately $119.73 million.
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