Printemps partners with Binance to accept Bitcoin and Ethereum payments.
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Bitcoin adoption helps luxury brands target younger, tech-oriented customers.
Bitcoin’s rise has caught the eye of luxury brand, Printemps. The French department store will now accept Bitcoin and Ethereum payments through a partnership with Binance and Lyzi. This move by Printemps reflects the growing crypto push among luxury brands, marking a significant step for crypto adoption in Europe.
Printemps is the first European department store to accept Bitcoin and Ethereum. Currently, only a few high-end brands like Gucci, Balenciaga, Ferrari, accept cryptocurrencies. These brands are using crypto to redefine their branding and attract tech-savvy buyers. Industry analysts believe Bitcoin’s surge and blockchain technology could lead to greater crypto adoption in the luxury market, despite concerns about volatility.
Luxury Brands Embrace the Bitcoin Revolution
In addition to Gucci and Balenciaga, Italian luxury automaker Ferrari now takes Bitcoin and other cryptocurrencies at its European and US dealerships. Furthermore…
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