🚨“YOU KNOW WHAT’S INTERESTING RIGHT NOW? BITCOIN » – US ADVERTISING IN THE AGE OF ETFs
✅Marketing war. There are signs that are unmistakable. Even more so when it comes to Bitcoin, generously criticized as useless, polluting or ……………………….. (to be completed according to your convenience) by its detractors. Because the hoped-for approval of its cash ETFs for the start of 2024 seems to be heating up the spirits of their issuers. As proof, the aggressive advertising spot campaign initiated over the last 48 hours. The competition is on the march, USA version.
🚨BITCOIN ETFS MAKE THEIR SHOW WITH ADVERTISING CAMPAIGNS
✅The fact was still unimaginable just a few months ago. Yet the fact is there, as clear proof of a paradigm change applied to the cryptocurrency sector. And the promise of a money invasion of the Bitcoin market certainly has something to do with it.
✅Because, while the SEC is constantly rambling on the subject, the planned arrival of spot Bitcoin ETFs is inflaming minds. And this takes the form of 3 advertising campaigns initiated by several fund managers.
✅The first to appear concerns the company Bitwise. A 15-second spot, viewable on its official X account, starring actor Jonathan Goldsmith. And, in the text:
“You know what’s interesting right now? Bitcoin. »
🚨HASHDEX RESPONDS TO BITWISE, WHICH RESPONDS TO HASHDEX
✅A few days later, it was the turn of Hashdex to follow suit. With a spot published less than 20 hours ago on his official account. And this time featuring a huge dump truck driving through an open pit mine, accompanied by the words:
“Stocks are not cryptos. Fixed income securities are not cryptos. Precious metals? No. They are not cryptos either. »
#BTC #BinanceWish #ETFBitcoin #usa #BAKE