Memecoins are making waves, putting pressure on crypto exchanges to filter out dubious projects, says Binance's CMO, Rachel Conlan. Speaking at Aus Crypto Con 2024, Conlan emphasized the importance of due diligence and community feedback in listing decisions, dismissing hype as the sole factor. Despite memecoins' negative reputation for lacking utility, Conlan noted emerging ones with real use cases. She predicted exponential growth in the crypto community, highlighting the need for innovative projects. Former Binance CEO CZ echoed this sentiment, urging the focus on real blockchain applications.