Ambrus Studio, led by CEO Johnson Yeh, is developing a Web3 gaming model with Sui to fight climate change and generate revenue in traditionally underserved markets. Their game, E4C: Final Salvation, is specifically designed to target emerging markets like India, Pakistan, the Middle East, and Africa.
The innovative game model combines Web3 technology and dynamic NFTs to offer tradeable and upgradeable skins, which will create new revenue channels for influencers and creators. This approach breaks away from traditional free-to-play multiplayer online battle arena (MOBA) games, allowing users to have an ownership stake in the game’s success.
E4C: Final Salvation aims to raise global climate awareness by incorporating climate change themes into the gaming experience. The game’s title is a reference to the projected increase of Earth’s temperature by 4 degrees Celsius by 2100. Johnson Yeh, the CEO, brings experience from his time at Riot Games, where he helped make League of Legends Esports popular in China.
His gaming expertise and passion for climate advocacy make Ambrus Studio unique in the gaming industry. Sui’s dynamic NFT technology is crucial to Ambrus Studio’s strategy, providing players with the ability to update their skin attributes. This decentralized skins market is supported by zkLogin, which facilitates a smooth transition from Web2 to Web3.
The partnership reduces customer acquisition costs in emerging markets and makes traditional skin selling methods more profitable. The game was soft-launched in India on September 27, 2024, and is now available globally. This marks a significant milestone for Ambrus Studio, demonstrating the potential for Web3 gaming to be both profitable and impactful in lower-tier markets while addressing climate change.
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<p>The post Ambrus Studio’s Web3 Gaming Model: E4C Final Salvation, Climate Change & Profitable Emerging Markets first appeared on CoinBuzzFeed.</p>
