Binance has introduced Usual (USUAL) as its latest Launchpool project, aiming to transform the stablecoin market with a decentralized and community-focused approach. Usual offers USD0, a stablecoin backed by real-world assets, along with its governance token, USUAL, which provides users with voting power over the protocol’s future.
Key Launch Details
1. Launchpool Farming: Starting November 15, 2024, Binance users can earn USUAL tokens by staking BNB or FDUSD in the Launchpool. With 85% of rewards allocated to the BNB pool, participants can gain early access to USUAL tokens during this four-day farming period.
2. Pre-Market Trading: Binance will open pre-market trading for the USUAL/USDT pair on November 19, allowing users to trade before the official spot listing. Each user is subject to a 40,000 USUAL holding limit, and regional restrictions apply for pre-market access.
3. Stablecoin Backed by Real-World Assets: Usual’s USD0 is backed by U.S. Treasury Bills, ensuring stability while generating yield. Unlike traditional stablecoins, USUAL holders share in the protocol’s returns and have a voice in governance decisions.
How Usual Stands Out Among Stablecoins
Usual differentiates itself from traditional stablecoins like Tether (USDT) and USD Coin (USDC) through its asset-backed, decentralized model. Here’s how it compares:
• Yield-Generating Backing: By backing USD0 with real-world assets, Usual can distribute yield to holders, providing added value. Traditional stablecoins, while maintaining price stability, typically do not share profits with users. Usual’s approach is more aligned with decentralized stablecoins like DAI, which offer yield opportunities, although DAI’s yield is derived from crypto-based activities that can be more volatile.
• Community Governance: Unlike centralized stablecoins such as USDT and USDC, USUAL empowers its holders with governance rights, similar to MakerDAO’s model with DAI. This gives USUAL holders a stake in decisions that impact the protocol’s direction, enhancing community engagement and alignment.
• Transparency and Security: With transparent backing by U.S. Treasury Bills and regular audits, Usual aims to build trust among users, addressing past concerns over stablecoin transparency in the market. This level of security and openness could make USD0 particularly appealing to users seeking a stablecoin with assured backing.
Implications for the Stablecoin Market
Usual’s innovative approach—combining real-world asset backing with community governance—represents a significant shift toward greater transparency and user empowerment in the stablecoin arena. For users, this means access to a stable asset that not only provides potential yield but also offers a voice in protocol decisions—a combination rarely seen in traditional stablecoins.
For the broader market, Usual’s model could encourage other stablecoin projects to adopt more transparent and community-focused practices. As users become increasingly conscious of how stablecoins are backed and governed, there may be a growing demand for options that offer both financial stability and participatory governance.
Conclusion: Usual Sets a New Standard in Stablecoins
Usual’s launch on Binance Launchpool presents a promising new option for stablecoin users who value stability, transparency, and active participation. By empowering its community and providing assured backing through real-world assets, Usual is not just entering the stablecoin market—it’s redefining it. This innovative model could very well set a new industry standard, inspiring a shift toward more decentralized and user-centric stablecoin solutions.
