🚀 Web3 loyalty programs promised a revolution in rewards, offering tokenized perks with more freedom and control. But reality bites! Despite Visa's 2024 pilot, these programs face usability and liquidity challenges. Tokens often lack real-world value and are tough to use. Enter "Universal Direct Redemption"—a potential game-changer allowing direct use of rewards without complex exchanges. Will this solve the issues and unleash the full potential of web3 loyalty? Share your thoughts below! 💬