Donald Trump’s campaign took a different and risky approach to 2024 that relied heavily on wealthy conservative groups for data, infrastructure and significant bank accounts to help the former president find a pathway to 270 electoral votes.
Of those groups, perhaps one of the most important, is Turning Point Action, helmed by Trump loyalist Charlie Kirk and based in Arizona.
TPA — an affiliate of Turning Point USA — spent tens of millions in the state on a get-out-the-vote effort, while Trump’s actual campaign left most of the heavy lifting to them. The “Chase the Vote” program has built out an infrastructure in the state centered around “relational organizing,” a form of community organizing that requires hired “ballot chasers,” full-time staff who are trained to build relationships with specific members of the community and ensure they vote in the upcoming election.
Ballot chasers were hired locally and given a list of 400 to 600 of these voters that they are responsible for getting to the polls this cycle however they can, within the laws of the state — including driving them to cast their ballots, helping mail their ballots and encouraging early voting.
The approach of relying so heavily on outside groups has been untested — until tonight. If it is successful, the campaign will take a victory lap after months of batting away criticism from both Republican and Democratic operatives that this strategy was too risky and unlikely to work.
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