**Crypto News Flash: Jesse Pollak Joins Coinbase Leadership**

Big moves at Coinbase! Jesse Pollak, the creator of Ethereum layer 2 blockchain Base, is stepping up into Coinbase leadership and taking the reins of Coinbase Wallet. Industry experts believe this could significantly enhance the crypto user experience.

Pollak aims to make it "dead simple" for users to go onchain, leveraging the synergy between Base and Coinbase Wallet. This move could address longstanding UX issues in crypto, potentially driving mass adoption.

Pollak, who has a history with Coinbase's consumer and retail engineering teams, joins the executive team as Manish Gupta departs. Base, launched in August 2023, already boasts 4 million active addresses and $7.2 billion in total value locked.