According to CoinDesk, Sony, the renowned Japanese electronics company, is venturing into blockchain technology with the launch of its own layer-2 network called Soneium. This initiative is a collaboration between Sony Group and Singapore-based Startale Labs, and it aims to build on the Ethereum blockchain using optimistic rollup technology. This technology allows for cheaper transactions on networks built atop Ethereum. Soneium will utilize the OP Stack from the Optimism blockchain ecosystem, which provides a customizable toolkit for developers to create their own networks with connections to other networks in the ecosystem via the 'Superchain.'

Startale Labs, led by CEO Sota Watanabe, will focus its resources on Soneium, moving away from its previous project, Astar zkEVM. Watanabe mentioned that the first year will be dedicated to onboarding Web3 users, as the technology and community are still in the early stages. In the subsequent two years, the plan is to integrate Sony products such as Sony Bank, Sony Music, and Sony Pictures with Web3 and blockchain technology. The long-term goal is to onboard not only Sony but also other enterprises and general decentralized applications (dapps) onto the network.

Watanabe emphasized that while the timeline is general, efforts will be made to onboard as many enterprises as possible from the first year. This move by Sony signals a renewed interest from mainstream companies in developing consumer products using blockchain technology.