**Crypto ETFs: The Next Big Thing for Financial Advisers?**

Registered investment advisers (RIAs) are now the key to expanding crypto's reach. Despite the launch of Bitcoin and Ether ETFs in the U.S. in 2024, most investments still come from crypto-savvy retail investors and hedge funds. To truly break into the mainstream, crypto needs to win over RIAs, who manage a $9 trillion ETF market.

However, many RIAs remain skeptical. A 2024 survey found that 55% have no plans to discuss crypto with clients, citing market volatility and regulatory concerns. Yet, client demand is shifting attitudes. Around a quarter of RIAs are now exploring crypto investments, with interest growing in Bitcoin and Ether ETFs.

The future looks promising. As more RIAs consider crypto, and with potential regulatory changes on the horizon, the adoption of crypto ETFs could see significant growth.