About Basic Attention Token
The Basic Attention Token (BAT) was developed to enhance transparency in digital marketing while rewarding network users, marketers and digital publishers in the process. BAT runs on the popular Brave decentralized web browser, which was built to track users’ attention in order to identify their organic interests and align them with relevant advertisers. Advertisers have the ability to set parameters to target the most relevant users according to matched interests, whom they can select for tiered rewards based on targeting accuracy.
BAT was launched on the Ethereum mainnet. BAT is the token used as currency within the Brave network. BAT price is available and updated in real-time on Binance. The Brave browser implements a digital advertising strategy that incentivizes advertisers, publishers and readers with blockchain rewards.