According to TechFlow, Eric Trump, the executive vice president of the Trump Organization and son of former U.S. President Donald Trump, has officially announced the launch of World Liberty Financial, a new financial platform aimed at transforming the global financial landscape. In a social media post, Trump declared, "I am very happy to announce the launch of World Liberty Financial. A new era of finance has arrived."

World Liberty Financial is designed to "eliminate corrupt, expensive, and inefficient middlemen," according to Eric Trump. The platform promises to return financial power to ordinary people, modernize the financial system, and provide equal opportunities for all. This announcement marks a significant step in the Trump family's foray into the financial technology sector, aligning with broader trends toward decentralized finance and financial empowerment.