In a significant development for the world of cryptocurrency and blockchain-based gaming, Google has announced a groundbreaking update to its advertising policy. Starting from September 15, 2023, companies eager to promote NFT games that do not involve gambling-related content will be allowed to advertise their products and services on the world’s largest search engine.
Google unveiled this monumental shift in a recent post, signaling a clear intent to embrace the burgeoning world of non-fungible tokens (NFTs) and blockchain-based gaming. The move, which comes as part of Google’s broader update to its Cryptocurrencies and related products policy, aims to provide greater clarity and guidance to advertisers looking to tap into this rapidly growing market.
Under the revised policy, advertisers can promote blockchain-based games involving NFTs that enable players to purchase in-game items, such as virtual apparel, weaponry, or armor to enhance their gaming experience or progression. This opens up exciting possibilities for developers to reach a broader audience and showcase their NFT-powered gaming ecosystems.
However, Google remains cautious about certain aspects of NFT gaming. Advertisers are strictly prohibited from promoting games that involve wagering or staking NFTs in exchange for the chance to win real-world value, including other NFTs. This prohibition extends to social casino games that reward NFTs, ensuring that the promotion of these types of games remains off-limits.
Additionally, Google has maintained its stance against advertisements promoting “real money gambling” destinations, making it clear that these types of ads are not welcome on the platform.
To promote gambling-related content integrated with NFTs, advertisers must adhere to the Gambling and games policy and secure the appropriate Google Ads certification. This certification process ensures compliance with Google’s advertising standards and local laws for specific targeted areas.
Importantly, Google has emphasized its global reach, asserting that this policy applies universally to all accounts advertising these products. Advertisers are encouraged to consult Google’s guidelines for restricted financial products certification for further details.
In a notable departure from the past, Google has opted for a more lenient approach to policy violations. Rather than immediately suspending accounts, Google will issue warnings at least seven days before any account suspension takes effect. This approach aims to give advertisers an opportunity to rectify policy violations before facing more severe consequences.
This move aligns with Google’s earlier decision in July to allow Android users to download apps and games that facilitate the buying, selling, and earning of digital assets, including NFTs. The growing acceptance of crypto-related applications and practices by tech giants like Google signifies a significant shift in the industry.
For builders in the blockchain and NFT gaming space, where mobile accessibility is considered crucial for widespread adoption, this change in Google’s policy is a monumental step forward. Industry experts have long advocated for more accommodating policies from tech giants like Google and Apple, recognizing their potential to drive the adoption of crypto-based applications and practices to new heights.
As the calendar flips to September 15, 2023, the digital landscape for NFT games is poised for a transformation. With Google’s updated advertising policy, a broader audience will be introduced to the exciting world of blockchain-based gaming, marking a new era in the intersection of cryptocurrency, gaming, and advertising. This development is sure to spark creativity and innovation among developers eager to explore the limitless possibilities of NFT-powered gaming.
Source: https://azcoinnews.com/nft-gaming-advertisers-rejoice-as-google-opens-its-doors.html