Saudi Arabia is rapidly becoming a global force in sports of all varieties from soccer to golf and more, but in esports it is already leading the word.

When Prince Faisal Bin Bandar Bin Sultan took over the Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS) and the Arab esports Federation in 2017, it signaled a huge growth opportunity. In a few short years the nation came to dominate esports.

Prince Faisal is intent on making Saudi Arabia a powerhouse of esporting achievement. Major announcements were quick to follow. Under the direction of Prince Faisal and other senior Saudi Royals, Riyadh is in a state of transformation, becoming an “esports City” with $500 million of investments. 

The oil-rich state is planning for a post-oil economy and it sees sports as one important aspect of that future - especially esports.

Saudia Arabia is targeting $13 billion in growth for the industry by 2030. It will need to attract around 250 companies creating 40,000 jobs to do so. It’s a massive undertaking, but the gulf state is more than prepared for it.
The richest one percent
Speaking to CNN on Sept. 5, Prince Faisal explained just how massive the opportunities are.

“Our outlook by 2030 is to have a contribution to the Saudi economy which will roughly be around one percent of the GDP,” he said before joking, “I mean, I’m not a numbers guy, but when they first told me we’re looking to be one percent of the GDP, I kept saying, ‘Do we wanna say one percent? That sounds like such a small number,’ and then they translated that into 50 billion riyals, and I was like, ‘Can we take that down a little bit, maybe point eight [of a percent]?”

When asked if he was worried about the 40,000 jobs figure Prince Faisal said it will happen because “I know this community and the talent we have.”
The Esports World Cup comes to Saudia Arabia
At the tail end of last year Saudi Arabia’s Crown Prince, Mohammed bin Salman, and its Prime Minister, Mohammed bin Salman bin Abdulaziz, announced a yearly Esports World Cup will be held in Riyadh, the nation state’s capital.

The event, run by the newly formed Esports World Cup Foundation, will replace the Gamers8 tournament. Last year Gamers8 was one of the biggest tournaments in the world with a prize pot totaling $45 million dollars. 
Last year the winners of each tournament walked away with significant cash prizes. For instance, Soniqs esports collected $600,000 for their victory in the PUBG Global Series 2. The outsized rewards ensure the participation of the very best esports competitors in the world.
The World Cup event is yet to announce the exact titles that will be featured in this year’s tournament, although the expectation is the event will only grow in size and scope from previous years.
Inward private investment
The rate at which Saudia Arabia’s gaming sector is growing is helping to attract significant inward private investment too.
True Gamers is one of the headline firms expanding its operations into the Kingdom. The UAE-based company plans to establish over 150 centers across the border in its Gulf neighbor. 
Established in 2019, True Gamers' mission is to make video gaming more accessible through its True Gamers lounges.
The company combines entertainment, technology, and competitive elements to create a truly immersive gaming experience for its customers. The lounges are proving a big hit with the gaming community, helping fuel the firm’s expansion. The company experienced 140 percent growth in 2023, increasing its valuation from $10 to $24 million.
“True Gamers has been closely monitoring the burgeoning esports and gaming scene in Saudi Arabia, a key player in the MENA region. Recognizing the tremendous potential of this market, we have embarked on a strategic expansion into the Kingdom, aligning with the ambitious Vision 2030 development plan,” Belyanin told Arab News on Jan. 25.
The company signed a master franchise deal with investor Nawaf Al-Bishri, who will help the corporation meet its ambitious targets by 2030.
“We are employing a franchise strategy to accelerate our expansion across Saudi Arabia,” Belyanin said. “Furthermore, the True Gamers franchise is open to other market players seeking to collaborate with our proven business model and jointly propel the Kingdom’s gaming industry.”

The first True Gamers facility will open in Jeddah in early 2024, and the company is targeting ten gaming locations before the year is out. Moreover they plan to launch a series of local and international esports amateurs tournaments in Saudi Arabia, following their successful events in Dubai which drew over 1,500 participants.
With significant public and private investment in Saudi Arabia’s esports sector, it is little wonder the Gulf state is leading the world, and it looks like that lead will only become longer in the years to come.

The business environment is becoming tougher on organizations that ignore the latest technologies in their activities. Changing consumer behavior and preferences require businesses to adapt their lead generation approaches. At the same time, 53% of B2B marketers spend more than half of their marketing budget on lead generation, and customers expect personalized and customized experiences. Both businesses and individuals are constantly on the lookout for effective ways to connect with possible partners, consumers, or workers who might assist them in achieving their objectives.

Lead generation enables firms to identify and attract a target audience interested in what they offer. The use of information technology and the latest ways of working with information for lead generation can greatly simplify the work with:

analyzing large amounts of data from various sources;

identifying the target market and accurately classifying leads;

improving content marketing;

analyze data patterns and use them effectively.

Getting new clients is just one application of lead generation. Additionally, it aids in creating lasting, mutually beneficial connections with clients. Because of this, 91% of marketers rank lead creation as their top objective. With the use of this technology, a business may draw in new clients and offer them useful information, a tailored experience, and exclusive deals. This helps to increase customer loyalty and increase customer satisfaction.

The generation of leads also enables companies to innovate and enhance their goods and services. When a company actively attracts new leads, it receives feedback and can analyze their needs, requirements, and wishes. Also, the use of machine learning and neural networks in this area can smoothly spread to all company practices. Thus, modern technologies in lead generation make it easier to adopt new things in other departments, increasing the competitiveness of the organization as a whole. This allows the company to adapt its development strategy, improve products or services, and offer new solutions that meet market needs.

Why is the importance of lead generation using modern tools downplayed?

Some businesses may underestimate the impact of artificial intelligence on lead generation practices due to a lack of understanding of its capabilities and potential. They may not have enough information about what specific tasks can be performed by large language models or neural networks and what benefits it can bring to their lead generation process.  For example, the use of lead generation automation tools generates 451% more leads. However, there are still specialists (20%) who prefer archaic tools for non-automated lead generation.

Underestimating modern lead generation capabilities can result in missed opportunities and lost leads, as 77% of marketers who use automation software convert more leads. In today's competitive business environment, where market conditions are constantly changing, effective lead generation is becoming a necessity for a company's success.

What methods of lead generation are preferred nowadays?

In most cases, the preferred lead generation methods depend on the specifics and needs of the business. However, there are general trends to watch out for.

One of the most popular ways to generate leads is through content marketing. Content is offered in exchange for customer contact information, which allows you to create a database of potential customers. Internet advertising is also widely used, including contextual advertising on search engines (e.g., Google AdWords) and banner advertising on various websites. These methods allow you to target ads to a specific audience using keywords and show ads to those who have already shown interest in similar products or services.

Using social media is also considered an effective way. Platforms such as Facebook, Instagram, LinkedIn, Twitter provide an opportunity to share valuable content and communicate with your audience. Advertising campaigns, contests, and publications with attractive offers can significantly increase the effectiveness of lead generation through social media. This method is logical in the context of 76% of users' desire to learn as much as possible about a company before making their choice. At the same time, 68% of consumers have bought a product through a social network at least once.

What issues can be covered by modern technologies?

In addition to these methods, other options for finding and attracting customers are still popular in the market. Bulk emailing, database purchases, cold calling, combinations of outdated methods with new ones - all of these are commonplace for marketers.

The main problem with these services is the low percentage of efficiency they offer. Most businesses rely on outdated methods that produce limited and inaccurate results. For example, 97% of all cold calls from lead generators go unheard (potential customers do not pick up the phone). The traditional approach to lead generation often involves purchasing databases or using general search engines and social media platforms. These methods tend to generate a large number of leads, but the quality and relevance of these leads is questionable. 

Social media lead generation can also face a number of challenges that affect the effectiveness of the process. Typical problems include:

scattered audience and low conversion of leads into real customers;

poor quality of leads and contact information received;

high competition for user attention and related content costs;

changes in algorithms and the need to constantly update and adapt the strategy;

lack of trust and the associated complexity of lead generation.

How does AI solve lead generation problems? 

Creating valuable and interesting content that meets the needs of the target audience can attract the attention of potential customers. Content marketing helps to position a company as an expert in its field and attract quality leads. While it has high potential in the long run, manual work alone may not be enough to successfully nurture leads. 

Approximately 75% of the value from using AI is concentrated in just four areas: customer operations, marketing and sales, software development, and R&D. Lead generation falls under all of these points and can benefit from the implementation of neural networks, machine learning, and artificial intelligence in general.

The use of automated lead management systems allows you to effectively track and manage the entire process, from collecting contacts to making a sale. They allow you to automate routine tasks, improving productivity and ensuring greater accuracy in your work. At the intersection of the benefits of automation and the implementation of artificial intelligence in lead generation centers, innovative social networks are emerging that can transform the entire market for interacting with potential customers. For example, the Eontribe project, which opens beta testing in July 2023. It is capable of conducting in-depth analytics of requests from millions of users using a number of neural networks and connecting people with common goals and wishes. This takes into account possible inaccuracies in the searchers' wording, the context of events, and the information they provided earlier.

Modern tools and technologies, such as calculators, questionnaires, sweepstakes, and alternative social networks, can help you interact with potential customers and collect important data from them. This allows you to personalize communication and offers. 

Neural networks and machine learning can also be used to generate leads. But, as with all new technologies, not every user achieves success and efficiency. A survey of about 800 companies in the technology, media, and telecommunications sectors showed that only a tenth of them use artificial intelligence and make investments in these technologies effective.

Chatbots can ask users about their interests, provide personalized service, and conduct surveys. Advanced social services provide even more business benefits. The Web3 social network Eontribe uses an artificial intelligence-based search engine that can eliminate irrelevant responses and unwanted messages. When using this service, the parties can be open and indicate their wishes and capabilities during the search. This data is used by artificial intelligence to find matches and is not openly displayed. In addition, neural networks and other technologies used by this service can automate work processes that currently take 60-70% of working time.

Why does using modern tools make sense?

Modern tools allow you to automate many processes, which reduces the likelihood of errors and optimizes the use of resources. They also provide more accurate information about potential customers, which helps you create more targeted and effective marketing campaigns.

Using relevant technologies, such as artificial intelligence, allows you to automate routine tasks and processes, frees up team time and resources for more strategic tasks. This increases productivity and speed of response to leads, which contributes to improved results and, in fact, revolutionizes the industry. The economic profitability of such a solution is confirmed by the fact that lead generation with the help of AI increases sales productivity by 15-20%. In case of using resources such as Eontribe, it also leads to multiple savings on staff support. After all, 1 employee can find the same number of relevant results as 100 colleagues using outdated methods.

Monitoring changes in prices and conversion rates of different social networks can also increase competitiveness. When choosing between several options with equivalent lead generation efficiency, it makes sense to give preference to the cheaper one. The average cost of acquiring 1 lead is $198.44, and any request in Eontribe is free.

Implementing artificial intelligence in the process of acquiring new customers can seem like an expensive and complex process. Some businesses may not be ready to invest in the necessary technology solutions, infrastructure, or staff training to use AI in lead generation. But after studying the benefits of such implementation, their opinion may change. For example, recent studies have shown that generative design can save 23 to 38% of engineers' time, which leads to a cost reduction of 8-15%.

For 31% of marketers, proving ROI is one of the biggest challenges. At the same time, modern tools provide an opportunity to analyze lead generation results in detail, including conversion, costs, channel efficiency, etc. This allows you to understand which methods work best and where adjustments are needed, which contributes to the continuous improvement of the lead generation strategy.

Depending on the method of lead generation, it can significantly improve the rate of attracting new customers and increase business sales. The mere implementation of artificial intelligence in lead generation processes can increase its efficiency by 15-20%. The activities associated with this process are undeservedly underestimated. After all, it is a properly organized lead generation process that can lead to business growth and improve its results.

When conducting a marketing campaign, you can give preference to several methods at once, be it emails, calls, the introduction of chat bots, or active social media. However, it is recommended to give preference to the most relevant methods that can minimize costs and support the conversion of potential customers into real ones in the long run.

The era of generative AI is just beginning. Even now, the average productivity growth across all industries is projected to be 0.1-0.6% annually by 2040, thanks to AI. If we focus on customer operations, marketing and sales, software development, and R&D, AI's ability to understand natural language can accelerate the technical automation of workflows that take 25% of the time. And businesses that ignore this trend are doomed to constantly lag behind and reduce the number of attracted customers.

The problems of finding leads on social media, such as market saturation, low conversion, and the difficulty of selecting quality leads among a large number of users, can be mitigated by using the latest tools and automating processes. The key to this solution should be new social networks that keep pace with changing market demands and are ready to enhance their capabilities by applying artificial intelligence.

Market making plays a crucial role in the cryptocurrency market by providing liquidity to startups and exchanges, allowing the industry to maintain its momentum while also offering liquidity providers the opportunity to earn returns on their investments. This approach is vital for sustaining liquidity flow and demonstrating profitable outcomes, which can attract new investors seeking to enter the market.

To assist investors in identifying market makers who are experts in their field and capable of delivering timely and complete profits to their clients, this article presents a concise list of the best market makers in the cryptocurrency market. So, without delay, let us delve into the list.



BR Group

The absolute and undisputed leaders of the market maker arena in this lineup are the professionals at BR Group. The company is involved in a variety of fields, including IT solution development with a fully personalized approach, Decentralized Finance project promotion, marketing campaign launch, packaged project analytics with in-depth market insights, and even listing services for getting clients up the exchange lists.However, the real star in BR Group’s lineup of services is their market maker solution. With its fully customized approach, BR Group is focused on just on liquidity creation for making profits for their clients, but also on doing so with excellence. The service provides 24/7 coverage with real-time performance monitoring. Every client is assigned a personal manager who will be responsible for tailoring a personalized strategy that will be seen through to implementation.With over 850 clients from the corporate sector alone under their coverage, BR Group wields the confidence of the market and has the cases to prove it.

https://b-r-group.com

Winterminute

The next in the list is Winterminute, a leading global algorithmic trading firm in digital assets. The company is focused on creating liquid and efficient markets on centralized and decentralized trading platforms and off-exchange. With its next-generation algorithmic trading approach, the company merges technological sophistication and best practices from traditional capital markets.The hyper-growth technology startup culture allows Winterminute to be at the cutting edge of innovation in blockchain space and provide users with all the instruments they need to succeed with their investments.

Keyrock

A company aiming at making access to crypto markets easy and fast by facilitating exchange entry. The company provides users with access to a wide range of advanced features, including algorithmic trading tools, market data analysis, and automated portfolio management, making it stand out as a holistic solutions provider.

Kairon Labs

An advanced MM service that provides automated liquidity solutions, utilizing sophisticated algorithms, advanced analytics and machine learning. With its advanced developments, the company ensures up to date data feeds and high security for its users.

Jump Trading

Is the math guru of market makers, applying a sophisticated combination of physics and computer science to push the boundaries of market making into the realm of research and forecasting. The company is positioning itself as the leader in crypto frontier expansion and has been partnering, innovating and trading in the crypto world for years.Jump Trading is involved in a number of services apart from market making, but the core of its business is attracting clients with sophisticated technologies that not only facilitate but also automate the process of making money to the level of intuition.

Jane Street

A leading financial services provider that is aimed at institutional investors. The firm provides intelligent and innovative solutions, including liquidity management, market making, risk management and pricing. Its proprietary algorithms search for opportunities in the cryptocurrency market and help users make informed decisions before executing orders with pinpoint precision.

GSR Markets

GSR is a crypto market maker and ecosystem partner that offers exceptional quality of service, expertise and trading capabilities. The company prides itself on its fully customized approach to business partners and clients alike. GSR works with cryptocurrency projects at crucial points in their life cycles, providing robust liquidity that helps enable their technology. By providing deep liquidity in all market conditions, GSR partners with leading cryptocurrency marketplaces to supply liquidity, standing for unwavering ethics, and acting with discipline and precision.

GravityTeam

Another crypto market maker that offers professional brokers the services needed to help clients with trades. The service also provides educational resources and a series of advanced instruments for facilitating trades with up to date information and real-time market data feeds.

Flowdesk

An automated trading platform that uses an AI-based approach for automatically matching executable trades. This method is based on in-depth analytics and predictive algorithms. Such a mathematical approach is excellent for those seeking market insights and the closest thing possible to predicting the future.

FalconX

No manual executions here, just automation that provides users with a unique approach to trading. The automated order execution system is second to none with low latency and large capacities for orders. Combined, the service is a one-of-a-kind solution with a very precise group of users in its sights.

Empirica

Hailing from a team of Wall Street professionals, the firm provides a unique combination of automated algorithms, machine learning and cutting-edge technology in its approach to liquidity provision. Offering automated algorithms and machine learning is nothing new, but Empirica has boiled it down to an art form, which has resulted in minimal risks for users. The combined service lineup is quite impressive and works round the clock.

Darkpool Ventures

Price stabilization and volatility reduction are the key with this firm, as it uses high-frequency trading strategies and capitalizes on small price movements. The selling point is that clients can remain anonymous and use algorithmic trading solutions, portfolio management tools, risk management resources, and data-driven analytics for their purposes.

Cumberland

Liquidity solutions with a zest of price improvement technology that hounds for better prices across the market. Combined with large volume executions, the system gives users an edge in making a profit when making operations in bulk.

Virtu

Digital asset trading and real-time pricing rolled up in one. The service also relies on unique algorithms for active portfolio management. The service also provides the best rates on a real-time basis and minimizes risk by lowering spreads with a comprehensive summary of the entire portfolio and possible options to be executed with it.

CLS Global

A market maker with an OTC desk and an advanced embedded technology that allows users to efficiently manage orders. The algorithms utilized in it grind the pricing down to the best possible rates and allow users to place orders faster and more efficiently, thus giving them an edge in the rapidly evolving digital assets space.

Blue Sky Capital

A leading crypto market maker that grants users the benefits of fast order execution and high liquidity for efficient and swift operations that generate profits. The company is a strategic partner of many leading exchanges and thus offers more than just advanced technologies for trading. The ability to reach exchange listings more efficiently through cooperation with Blue Sky is a boon few projects would want to miss.

Antier Solutions

Using quote-making and trading in cryptocurrency markets, the company manages risks associated with its activities. The automated algorithmic platform helps users manage exposure and analyze trades to optimize returns. The cutting-edge technology it uses is giving the firm the impetus needed for rapidly developing and gaining the reputation it has obviously sought.

Algoz Crypto Market Maker

A truly state-of-the-art algorithmic crypto trading platform that lets users create customized trading strategies and for all of their market making activities. With its multiple APIs that can integrate and even mimicTradingView, Algoz Crypto Market Maker is a true breakthrough for market users seeking to start their path in a more advanced arena of market making with the best in the business.

1MM

The 1MarketMakers team has an evident edge over many of its closest competitors by being entirely client-oriented. The team offers free trials, free strategy formation and consequent support in execution all throughout the client’s journey with the service. Leveraging its years of experience in the market and the technology to back it up, 1MM certainly has a holistic and attractive offering that matches those of even the most advanced competitors hot on its heels.

Alpha Theta

Last on the list is AlphaTheta, a company which provides liquidity for digital assets using its best-in-class liquidity platform. The company specializes in propelling projects up exchange listings and guarantees spreads that outstrip those of other exchanges. More importantly, AlphaTheta ensures networking benefits with quality projects

On the market making side, the company uses its proprietary algorithms to provide liquidity every day 24/7. The quality of service comes highly recommended from clients, showcasing that the company has the tools it claims to have developed.

Ending note

Market making is all about choosing the right partner. Depending on which type of service you are looking for, do the research required and arrive on a project that best suits your requirements.