SPONSORSHIP POSSIBILITIES FOR BRANDS IN THE METAVERSE

The metaverse, a term coined by Neal Stephenson in his 1992 novel "Snow Crash," refers to a shared virtual universe where users can interact with a digitized world in real time. With the rise of virtual and augmented reality technology, the metaverse has become an increasingly near reality, and companies have begun to explore how they can leverage this new space for advertising and sponsorship purposes.

Neal Stephenson - Snow Crash

The potential for sponsorship in the metaverse is immense. As a digitized world in which users can interact with objects and brands, the metaverse offers a unique opportunity for companies to reach a global audience in a highly immersive way. The possibilities are endless: from static advertising on virtual billboards to creating interactive, branded experiences in the virtual world.

Some companies have already begun to explore these possibilities. Tech giant Facebook has announced plans to create a metaverse in which users can interact in virtual worlds in real time. The company has said that the metaverse could be a "new platform for advertising," and noted that it has already seen some companies experiment with advertising and sponsorship on its Oculus virtual reality platforms.

Other projects such as LaLigaLand, LaLiga's space in the metaverse has been created by the StadioPlus technology company. In LaLigaLand there are several buildings that are prepared for brand activations such as the Stadium, the Museum, the Welcome Zone or the Shop that offer a wide range of opportunities for brands. Some of these examples are the stadium billboards, the stadium naming, the booth around the stadium, the showcases and walls of the museum or the posters in the Shop.

LaLigaLand - StadioPlus

In general, the following sponsorship options are available:

Sponsorship of virtual events: just as in the real world, virtual events in the metaverse can attract large audiences and generate a great deal of exposure for sponsoring brands. Companies can sponsor sporting, musical, cultural or other events and place advertising around the virtual event or even within the event itself.

Advertising on virtual products: In the metaverse, users can buy and use virtual products such as clothing, accessories and tools. Companies can create and sell virtual products with their branding and advertising on them, allowing them to reach a global audience very effectively.

Sponsorship of virtual worlds: Users can also explore and interact with different virtual worlds. Companies can sponsor the creation and maintenance of specific virtual worlds and place their brand within them.

Sponsorship of influencers and content creators: In addition, users can become influencers and content creators and have a large following. Companies are betting on sponsoring these users to use their brand or products in their videos or live broadcasts, allowing them to reach a targeted and highly engaged audience.

Interactive branded experiences: Instead of simply placing advertising in the metaverse, companies can create interactive branded experiences where users can interact directly with their brand or products. This can include virtual reality experiences, interactive games or even creating exclusive events for metaverse users.

These are just a few of the possibilities for sponsorship in the metaverse. As the metaverse evolves and expands, new innovative forms of advertising and sponsorship are likely to emerge in this ever-changing digitized world.

#Metaverse #Partnership #crypto2023 #LaLigaLand #StadioPlus

- This article about Binance was written by Jon Fatelevich [@JonFatelevich] CEO StadioPlus. We hope you enjoyed reading it and that you learned something new.

www.Isotopic.io www.ALTALab.io

It is expected that the partnership between ALTA and Isotopic will create positive synergies between the two firms. The two companies also have plans to share and actively pursue various digital asset opportunities to develop unique experiences and services for all GameFi industry.

Isotopic is the first ever Blockchain-Enabled Cross-Platform Game Store, hosting unlimited web2 and web3 games in an open platform, built for everyone to enjoy! On the Game Store, buying a game means minting an NFT which can be traded, staked, lended, and more.

Isotopic Store

Isotopic offers game developers a unique opportunity to become part of the decentralized game economy. Game developers and companies of all sizes should consider using the platform due to its low commission rates, easy issuance process, support for blockchain-integrated development, and access to the new game economy. Isotopic provides a safe, open, and fun place to showcase gaming and participate in the decentralized gaming economy, whether you are an individual or a major player in the industry.

Giannis Kastrinakis, Chief Executive Officer (CEO) at Isotopic, said: “In order to achieve true mass-adoption of blockchain technologies, we must ensure a safe and user-friendly onboarding process of users into any kind of blockchain-enabled application. That’s the core value that we bring to Isotopic, together with ALTA.”

Denis Shishkin, Chief Technology Officer (CTO) at ALTA, said: “Now that the two companies have joined forces, we can expect a strong collaborative relationship to be established. We hope this will help the global blockchain industry and further develop GameFi through the Isotopic ecosystem.”

 

Alexandros Kaffetzakis, President & Co-Founder at Isotopic, said: “Through the collaborative efforts of our new partnership, we are now able to use what we’ve learned from our joined years of experience in the industry, and create a truly innovative platform that will become the go-to place for blockchain-enabled and indie games.”

 

Batyr Azimov, Chief Executive Officer (CEO) at ALTA, said: “The gaming industry is ripe for disruption, and Isotopic is at the forefront of this revolution with their innovative software distribution services. By leveraging the power of blockchain technology, they are poised to transform the way game developers distribute and monetize their creations. We are thrilled to partner with them on this journey, bringing our expertise in the blockchain industry to bear on the exciting world of gaming. Together, we can create a new paradigm for game distribution, one that empowers developers and players alike and unlocks the full potential of the gaming ecosystem. This partnership is a testament to our shared commitment to innovation and our belief in the transformative power of blockchain technology.”

#GameFi #Partnership #crypto2023 #NFT