The YouTuber recently took down Logan Paul's CryptoZoo project in a three-part investigation.
Influencers — you have been warned.
A mixed martial artist has been left embarrassed after being paid $1,000 to promote a fake NFT project.
And to make matters worse, the "collection" that Dillon Danis was shilling — SourzNFT Candies Are Moonbound — literally spells out SCAM.
The stunt was the mastermind of Coffeezilla, who recently took down Logan Paul's CryptoZoo project in a three-part investigation.
And it helps illustrate how many influencers out there could be tempted to promote shady altcoins and crypto collectibles with little due diligence.
As Coffeezilla points out, it's also worrying that Danis failed to use the #ad hashtag for his since-deleted post — as this helps followers understand that this is a paid promotion.
A New Target
Coffeezilla's campaign really appears to underline how little research Dillon Danis performs before he tweets about crypto projects.
After all, minting one of the SourzNFTs directs users to a page that asks visitors whether they have been scammed by the MMA fighter in the past.
"Dillon Danis promoted our fake NFT scam with zero Due Diligence. But it gets so much worse. We found over 20 crypto projects Dillon Danis promoted online for money, and then tried deleting the evidence from the internet. Here are some of them."
Screenshots then follow that show Danis shilling a dizzying number of altcoins — including endless Inu spin-offs — with glowing endorsements such as: "One of the best crypto projects I've seen just launched."
All of this is a powerful reminder to everyday consumers that they shouldn't necessarily take all of the endorsements they see online at face value.
The Securities and Exchange Commission recently threw the book at Kim Kardashian for promoting Ethereum Max to hundreds of millions of followers on Instagram.
She was fined $1.26 million and banned from promoting crypto products on social media for three years.
