Título original: (Lance seu agente de IA agora, construa em público ao longo do caminho)
Autor original: ehwangah, desenvolvimento ecológico Virtuals
Compilação original: Ismay, BlockBeats
Nota do editor: Virtuals, como projeto líder nesta rodada do ciclo de IA, passou do zero para um valor de mercado de 2B. Por trás disso não está apenas a adaptação ao ciclo, mas também o controle da equipe sobre o ritmo de empreendedorismo, o polimento do produto. e operações de mercado. Este artigo foi escrito por ehwangah, membro do desenvolvimento do ecossistema Virtuals, sobre por que “ficar online imediatamente e construir publicamente” é a melhor estratégia no ambiente atual. O artigo não apenas responde às dúvidas mais comuns sobre novos projetos, mas também responde às dúvidas mais comuns sobre novos projetos. fornece sugestões práticas para ajudar a iniciar um negócio. Os investidores podem encontrar seu próprio ritmo no mercado de criptografia em rápido desenvolvimento.
The following is the original content:
Let me be clear, in the crypto space, your market capitalization is the primary standard for measuring success. This is not to say that technological innovation, fundamental value, PMF, etc., are not important, but from the perspective of whether it can bring multiple returns to the team, investors, and holders, whether the market cap can skyrocket is key. So how do we do this?
Launch now and continuously iterate and improve in the public eye, which is better than overthinking or dragging it out before launch.
Additionally, to ease your mind, the success or failure of a launch only accounts for 10%-20% of your long-term success; don't complicate it. Why? A simple explanation is as follows:
• Overhyping, no content: the result is a massive pump and dump.
• Low-key launch, no content: launch equals death.
• Overhyping, solid content: soaring to success.
• Low-key launch, solid content: steady growth, a natural progression.
Do you see the common thread? The core lies in building a solid foundation (specific content will be detailed elsewhere, but in short, it’s the team, product, and community). The litmus test for judging whether the core is solid is: is your close circle willing to be the first to buy, hold, and believe in your project? If they are not convinced, others are even less likely to be.
Why is it important to launch now?
1. Validate your idea before investing over $100,000 in development.
Instead of spending 3 months or more and tens of thousands of dollars polishing the product, it's better to launch early and validate your concept.
This is similar to the lean startup approach: first propose a solution that attracts the target audience, validate feasibility, and then iterate and improve throughout the process. You might feel that this approach is unconventional, but it is one of the fastest and most efficient methods to cultivate the first 1,000 loyal believers. These early supporters will act as catalysts for driving the project’s momentum, assisting in growth on network, resource, or pricing levels.
The core point is to validate whether your idea holds true in this way, rather than verifying it after spending a lot of time and money.
2. Use the Lindy effect to solidify your position in the top 50.
Do you know why the top 50 projects can consistently occupy the rankings in different cycles? It’s not just because of quality, but also due to the accumulation of time and positioning, which is known as the Lindy effect. Launching early helps you establish a solid foundation within the holder community, weed out so-called 'weak hands' or 'non-believers,' and attract loyal supporters. Here, time is your ally.
If you wait too long, weaker projects may take your market position. Once others occupy your narrative, funding, or user mindset, it becomes exceptionally difficult to make a comeback. You’ve probably seen those PvP battles on X; once investors are fully loaded, it’s hard to persuade them to switch to so-called 'better projects.'
Especially in the current trend of the AI Agent race, seizing the opportunity is no longer just 'the icing on the cake,' but crucial. Nowadays, everyone is scrambling to launch AI agents; the earlier you occupy a position in this ecosystem, the better you can activate and grow with the community, while others can only scramble to catch up.
Whether we want to admit it or not, launching in the crypto space means participating in an 'attention-grabbing battle.' Product-led growth is certainly important, but that usually comes later. Early capturing of attention and forming a community is essential. Additionally, issuing tokens is your best tool for achieving distribution and aligning interests, while building projects in the public eye is the second-best tool.
Choosing to launch in the Virtuals ecosystem offers you an additional advantage because the overall culture itself conveys the signal of 'quality projects'; capital will always flow to quality projects.
3. Instant formation of the first-day community and distribution network.
Launching can generate buzz; instantly, users on X start writing long articles for you, summarizing your project into 'three major reasons to buy/hold.' This is not only due to the possibility of price increases but also because this buzz can inspire community formation. They can help you iterate the product, conduct Alpha testing, and even contribute development resources. From day one, you will have a batch of loyal supporters.
4. Be ahead of the many VC-supported token TGEs in 2025.
In 2025, you might see a trend: many projects delay their launch due to following advice, as the long bear market of 2024 has led to poor market liquidity and low risk appetite, with almost no one willing to invest heavily. Subsequently, you will find more projects conducting marketing activities according to a predictable script:
• Raise significant funds from venture capital;
• Develop products, then launch GTM activities—points, tasks, KOL collaborations, data brushing, etc.;
• Followed by TGE.
So what is your advantage? Fair launch, decentralized spirit, naturally accumulated community. The market environment has changed, and it is now inclined to support you.
What about focusing on product development first?
While a solid product does bring advantages, it is not the only success factor. For early projects, especially in a still nascent market like crypto, team background is key. It can enhance external confidence, making people believe the team will continuously strive to create value. The reality is, if the crypto industry completely relied on practicality or the product itself, those 'air projects' would not attract investments either. I'm not advocating for 'air projects,' but rather saying that launching early can give you a competitive edge in community building and narrative shaping.
Moreover, product launches are never perfect; there will always be bugs, server overloads, concurrency issues, etc. These should not become the focus of attention. With subsequent updates and iterations, the product will naturally prove its value.
Building projects in the public eye.
People like to see how a 'small but strong' team creates value through hard work. The narrative itself is important. Users are not just purchasing from a 'faceless brand'; they care more about the founders and the story behind the project. Building the project in the public eye can make your journey more attractive and humanized.
You don't need to present a perfect image on day one; start early, be authentic, and build in public.
Look at the top 20 in the Virtuals ecosystem; they have successfully won user affection by publicly showcasing their efforts.
Responding to common concerns.
Worried about snipers?
No matter which chain it is on, snipers will exist. However, in the Virtuals ecosystem, a unique community culture and a strong ecological system can enhance user retention. Additionally, we have solutions for sniper issues that can provide suggestions. (Related content will be released soon)
How to design token economic models, Agent launch structures, etc.?
We have witnessed over 100 launch cases and can share some optimization experiences that help achieve goals. (Related content will be released soon)
About the G.A.M.E framework, is it customizable? Do you own the technology stack?
The answer is affirmative! We are preparing more relevant content and building our project in an open and transparent way. We offer an open-source SDK that can be flexibly integrated into your architecture. If you need more in-depth information, you can communicate on TG.
I don't want to just launch a speculative AI agent project; I have a business model.
No problem, we also have solutions for this situation. (Related content will be released soon)
How to maximize building in the public eye?
We also have relevant resources and checklist tools available for reference; details can be discussed on TG.
What if I already have existing tokens?
We also have answers in this area. (Related content will be released soon)
If there’s no product at launch, will others think it’s a scam?
Kickstarter projects also don't have a final product at launch; collecting email potential customers on a landing page doesn’t have a product, and even the MVP itself is not the final form, especially in fast iteration scenarios. Additionally, your first 1,000 fans will provide the most valuable feedback on your idea.
What’s the next step?
Launch immediately, build openly, and don’t overthink it. If needed, let us know, and we can help amplify your journey. You can contact me on TG (@ehwangah); I have a bunch of resources to help you get started quickly.