When $USUAL is falling, they choose to gloat instead of cherishing the buying opportunity. That's right, shorts and day traders are always like this. They are not suited to make money; they are only fit to be bystanders watching others feast, because the wealth in the usual is destined to be mismatched with the understanding of those people. When the price rises, they pretend not to care; when it pulls back, they jump out to say it will crash to zero.