According to ChainCatcher, the metaverse game developer Gamefam released its annual report (on the brand status of Roblox and Fortnite) as reported by Fortune. The report predicts that by 2030, the global metaverse gaming market will reach $168.4 billion, with the number of users reaching 900 million, indicating that the industry still has strong growth potential.
The report reveals significant changes in the usage habits of the younger generation: Generation Z and Generation Alpha spend 39% more time on Roblox and Fortnite than on TikTok and YouTube. This trend has attracted well-known brands, including Disney, Mattel, and FIFA, to partner with Gamefam to reach young audiences. Ferencz stated that although the term 'metaverse' has been impacted by the NFT craze, unlike pure collectibles such as NFTs, gaming entertainment has lasting intrinsic value because 'people need entertainment and need joy.'