$MKR MKR token holders are currently voting to assess their opinion on whether MakerDAO should "reposition" the Maker brand and abandon the new name "Sky" adopted in August. This non-binding vote currently shows that token holders tend to support retaining the Sky brand, despite limited participation.
MakerDAO founder Rune Christensen stated in an interview that he remains neutral on the branding issue but emphasized that the community needs to resolve the branding controversy and refocus on growth. He mentioned that changing the name to Sky is not just superficial but part of Maker's "endgame strategy," which has launched new products like the USDS stablecoin.
Christensen also noted that one way to track the success of the USDS stablecoin is to observe the proportion of USDS that remains idle and unrewarded. Out of over $1 billion in circulation, a portion is not earning rewards, indicating it is held by real humans rather than bots, as this idleness suggests genuine usage.
Although the launch of the USDS stablecoin has exceeded expectations, Christensen also acknowledged that the renaming to Sky has encountered challenges, affecting community perception and market confidence. This round of voting will last until November 7, after which a binding governance vote will take place.
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