"bullish" and "bearish" describe the general sentiment and direction of the market or a particular asset.

**Bullish Market:**

- A bullish market is characterized by rising prices.

- Investors are optimistic about the future performance of the market or a specific asset.

- It typically leads to increased buying activity.

- Bull markets often occur when the economy is strong or expected to strengthen, with indicators like rising GDP, low unemployment, and increasing corporate profits.

**Bearish Market:**

- A bearish market is characterized by falling prices.

- Investors are pessimistic about the future performance of the market or a specific asset.

- It typically leads to increased selling activity.

- Bear markets often occur when the economy is weak or expected to weaken, with indicators like declining GDP, high unemployment, and decreasing corporate profits.

These terms can apply to entire markets (e.g., the stock market, the bond market) or individual securities (e.g., a particular stock or cryptocurrency).