According to BlockBeats, on August 2, ParaFi Capital reported that the prediction market platform Polymarket has experienced significant growth recently. As the 2024 US election approaches, Polymarket's trading volume has reached $688 million this year, with weekly active users increasing approximately 14-fold, from around 1,400 to over 20,000.
Polymarket's web traffic has also seen exponential growth. Over the past 12 months, daily page views have increased tenfold, surpassing 32 million cumulative page views. In the latter half of July, daily page views peaked at 1.3 million, with daily visitors reaching a peak of 185,000.
Among the nearly 70,000 addresses using Polymarket, only 42% conducted their first trades in election-related markets. The remaining 58% (around 40,000 users) initially traded in non-election markets, including culture, business, science, and macro markets.