"We are nerds. You are nerds. Let's do something nerdy." -@kimtveee

During his talk, Kim Tvedt, Director of Strategy at @heroicgg, introduced the DOT community to the world of esports and shared his team's approach to HEROIC's upcoming launch campaign.

ICYMI - the HEROIC team submitted a treasury proposal to fund an exclusive 1 year Polkadot x HEROIC sponsorship which passed as the most voted-on sponsorship proposal of 2024 so far.

In the works, HEROIC will soon have the Polkadot logo on the team's official jersey, they'll be doing more blockchain events and unique marketing campaigns, and are already co-marketing with Polkadot on social media.

Kim added, "We also have a separate BD project. We want to identify good use cases for trying to build something for esports on Polkadot which will be really interesting in terms of a long-term partnership."