According to BlockBeats, on August 8, Automobili Lamborghini and Animoca Brands announced a partnership to explore digital operations in the automotive industry. The collaboration will be executed by Gravitaslabs and Motorverse, a digital automotive ecosystem created by Animoca Brands. Lamborghini stated that this partnership aligns with its mission to 'push beyond human limits' and embodies the brand values of 'bravery,' 'unexpectedness,' and 'sincerity.'