In the presence of technologically developed countries like Japan and Taiwan in comparatively close proximity, Southeast Asia has always been a foster child in the eyes of big tech companies. But the scene has changed in recent years as the region is attracting big investments in the tech sector, especially artificial intelligence.

Southeast Asia is becoming a tech breeding ground

In the past few months, some top tech company heads, including CEOs of Nvidia, Apple, and Microsoft, have visited multiple countries, made heavy investment pledges worth billions of dollars in digital infrastructure, and held meetings with country leaders.

In Singapore last week, Amazon announced a $9 billion investment plan in a hall filled with thousands of Singaporeans. Before that, Microsoft’s Satya Nadella was on a three-country spree where he announced an investment of billions of dollars from the company to train citizens and build the infrastructure required for artificial intelligence advancement.

The region, home to 675 million people, is attracting the highest tech investments in its history. For the construction of data centers, up to $60 billion will be invested in the region in the next few years by the world’s largest tech companies. The attraction for tech giants is the young population, which is adapting to generative AI, streaming services, and e-commerce.

China and US relations have always been tense, and both countries are turning more aggressive toward each other, while India’s political scene is a bit complex, so tech companies are looking for other options. Southeast Asia presents a better alternative due to its young talent pool and business-friendly approach with increasing incomes.

A better choice in a politically divided world

In a geopolitically tense world, countries like Malaysia and Singapore are neutral at large, considering the ongoing conflicts between Ukraine and Russia and disputes between China and the US. The calm and suitable environment of the region is now turning into an arena of conflict between tech behemoths like Google, Amazon, and Microsoft. They are all trying to leverage the talent and resources of the region for their cloud and artificial intelligence initiatives, which will positively impact the region and the lives of its inhabitants.

The governments in the region have made improvements in infrastructure and education in the past few years, which in turn has prepared a growing workforce that can now serve as a better alternative to China. The region can now provide a base for companies’ global operations, IT infrastructure, and technology research.

Where companies are looking to enhance their business by leveraging the region’s potential, the populace has also become an emerging market for online services, PCs, and gadgets. According to estimates made by Google, the region will have a $600 billion market for internet-based services by 2030.

Many tech firms have announced programs to train people, with Microsoft pledging to train 2.5 million individuals in AI skills in the next 1.5 years. According to consulting firm Kearney, the region has the potential to raise its economy by $1 trillion by 2030 due to the rapid adoption of AI. However, companies will have to navigate the cultural challenges and volatility in local currencies for which they seem ready.