Platinum recording artist Lil Durk recently announced the co-founding and launch of his first Web3 brand, NXTG3NZ which includes a phygital sneaker collection.
The collection's name represents the next generation, with the "3" symbolizing Web3, and is a collaboration between the physical and digital worlds, creating a unique experience for both sneaker enthusiasts and technology enthusiasts alike.
NXTG3NZ season loading… pic.twitter.com/bAKAwo2m8j
— NXTG3NZ (@nxtg3nz) May 23, 2022
NXTG3NZ physical sneakers are produced with high-quality materials and designed by a team of industry veterans who have worked at some of the top sneaker brands in the world. To get your hands on or feet in a pair of Durk's 7720s, collectors will need to purchase an NFT from the upcoming collection, which has a supply of 11,111 tokens -- release dates and pricing to be announced on the brand's official channels soon.
In addition to sneaker designers, NXTG3NZ is also made up of highly skilled creatives, as well as music and sports executives working to ensure the best quality possible and integrate the digital counterparts of its products into various gaming environments, including Durk's own OTF Gaming ecosystem.
Speaking on fashion and gaming Durk shared in an exclusive comment to Hypemoon that "I think both of them are pretty dope, I'm starting to actually get into fashion myself -- working with brands in the fashion world and walked in the Amiri fashion show," he explained that "that's why I created my own gaming system, OTF Gaming. These things are part of my life and who I'm becoming so trying to educate myself on both of these. Gaming is something I do on my downtime after coming off a road trip or tour. NXTG3NZ shoes is about combining the things I love. It's going to be one of the biggest brands in the next decade!"
Durk added that "shoes in games are important too cause I want to set an example for the youth that if you believe in something with an idea and have a great team behind you can accomplish anything."
One of the biggest players behind the new brand is the Algorand Foundation, with its CMO Jessica T. Chin sharing that "NXTG3NZ is built on Algorand to bring real value for Lil Durk's fans. As the pioneers of scaling blockchain infrastructure, we are thrilled to partner with Lil Durk as a platform for change and creativity."
Following the initial drop of Durk's 7720s, NXTG3NZ aims to become a decentralized footwear solutions company that will offer its services to celebrities, athletes, and influencers looking to create their own signature shoe brands.
In other news, Web3-based sneaker brand SOL3MATES looks to disrupt current industry standards.
Click here to view full gallery at Hypemoon
