According to Odaily, Web3 data protocol Perme has announced a strategic partnership with Huborn, a company specializing in the rental of environmental appliances. The two companies will begin to build a Web3 data distribution and advertising ecosystem based on first-party data. Their goal is to break away from the dependence on existing third-party data-based advertising marketing and implement a user-centered advertising ecosystem. Perme allows users to obtain data ownership through 'PDS' and 'Blockchain Storage BFS', enabling encryption and control of personal data.