Despite the UK's Financial Conduct Authority issuing 1,702 alerts, only 54% resulted in the removal of illegal crypto ads. The FCA has not fined companies for non-compliance. Google Ads now requires FCA approval for crypto ads targeting the UK. The FCA focuses on financial influencers rather than direct violators. Projects like Retardio, a Solana-based memecoin, are warned against by the FCA. Consumers are advised to deal only with FCA-approved companies for protection. Google Ads permits ads for hardware wallets but with restrictions. The FCA's regulations aim to protect consumers from unauthorized projects and ensure compliance with local laws. Despite efforts, illegal crypto ads persist in the UK, highlighting ongoing challenges in regulating crypto advertising. Read more AI-generated news on: https://app.chaingpt.org/news