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Haliey Welch, famously known as "Hawk Tuah Girl," became an internet sensation in mid-2024 thanks to her viral video offering bold life advice. However, her rise to fame took a dark turn as she orchestrated one of the most notorious scams in cryptocurrency history with her memecoin, HAWK.

✅ Before We Dive In:
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The Launch of HAWK
In December 2024, Welch capitalized on her massive following by launching HAWK on the Solana blockchain. Fans trusted her vision, and the hype surrounding the token spread like wildfire. Within days, HAWK achieved a staggering market cap of nearly $500 million, creating dreams of wealth for early investors.
The Collapse
The fairy tale ended abruptly. By mid-December, HAWK lost 90% of its value, leaving thousands of investors financially ruined. It quickly became evident that HAWK was a classic pump-and-dump scheme designed to enrich its creators at the expense of its investors.
The Aftermath
The fallout was devastating:
Investors accused the $HAWK team of selling unregistered securities.Haliey Welch faced public backlash for using her influence to promote the token.A class-action lawsuit was filed against the development team.
While Welch herself was not named in the lawsuit, her role in heavily promoting $HAWK drew harsh criticism. Many argued that her influence directly fueled the token’s initial success and the ensuing chaos.
To justify her actions, Welch participated in a Twitter Space. However, the session turned disastrous when coffeebreak_YT presented undeniable evidence showing HAWK team members withdrawing funds in plain sight. Welch abruptly ended the stream, citing tiredness, further damaging her credibility.
Another Blow

Welch later tweeted her intention to compensate affected investors, but this announcement only caused another big price drop for HAWK, further sealing its fate.
A Textbook Rug-Pull
The HAWK scam followed the classic rug-pull strategy:
1. Launch a token with massive hype.
2. Watch prices soar as fans buy in.
3. Sell team holdings at the peak.
4. Leave investors holding worthless tokens.
Key Takeaways
Haliey Welch’s $HAWK debacle is a cautionary tale for the crypto world:
Always do your own research (DYOR) before investing.Be wary of celebrity-endorsed coins.Only invest amounts you can afford to lose in these Hyped Coins.
So, what you'll do next? continue to invest random coins or Do Your own Research and plan a investment strategy