JMJ Mach is a watchmaking company that is combining traditional watchmaking with NFTs and blockchain technology to create unique “phygital” timepieces. Each watch features a one-of-a-kind character minted as an NFT, making it a unique physical and digital asset. The watches also incorporate an NFC chip with encrypted keys for security and authenticity.

The company is also launching a WatchDAO initiative to give ownership to their community and allow them to influence the brand’s evolution. With only 100 pieces in their first collection, JMJ Mach is targeting high-end collectors who own major NFT pieces to build an exclusive community.

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<p>The post Unveiling the Future of Luxury: Phygital Timepieces by JMJ Mach first appeared on CoinBuzzFeed.</p>