**News Flash: Jiva Technologies Embraces Bitcoin for Treasury Strategy**

Jiva Technologies, a wellness and plant-based e-commerce firm, has announced a Bitcoin treasury strategy, with plans to invest up to $1 million in BTC. CEO Lorne Rapkin emphasized Bitcoin's growing acceptance as a trusted asset and its potential as a hedge against inflation. The move aligns with a broader trend, as companies like Rumble and Hoth Therapeutics also allocate funds to Bitcoin, citing its inflation-resistant qualities. Jiva's stock surged 36.4% following the announcement, reflecting investor optimism. The firm, recently rebranded from PlantX Life, continues to expand its wellness-focused ventures.