Binance is one of the world's largest and most popular cryptocurrency exchanges. It was founded in 2017 by Changpeng Zhao (commonly known as "CZ") and is headquartered in Malta. Binance quickly gained prominence in the cryptocurrency industry due to its wide range of available cryptocurrencies, user-friendly interface, and competitive trading fees.

Binance offers a variety of services, including:

  1. Cryptocurrency Trading: Binance provides a platform for users to buy, sell, and trade a wide range of cryptocurrencies. They offer various trading pairs, allowing users to exchange one cryptocurrency for another.

  2. Binance Coin (BNB): Binance has its own native cryptocurrency called Binance Coin (BNB), which can be used to pay for trading fees on the platform. BNB has also found utility in various applications within the Binance ecosystem.

  3. Binance Smart Chain: Binance introduced its own blockchain platform called Binance Smart Chain (BSC). BSC is designed to facilitate smart contract functionality and decentralized applications (DApps), making it a competitor to Ethereum.

  4. Futures and Options Trading: Binance offers futures and options trading, allowing users to engage in leveraged trading with cryptocurrency assets.

  5. Staking and Savings: Binance provides various options for users to stake or save their cryptocurrencies, potentially earning interest or rewards on their holdings.

  6. Launchpad: Binance Launchpad is a platform for the launch of new cryptocurrency projects via Initial Exchange Offerings (IEOs).

  7. Binance Academy: Binance provides educational resources and guides for users to learn about cryptocurrencies, blockchain technology, and trading.

  8. Binance Card: Binance Card is a cryptocurrency-backed debit card that allows users to spend their cryptocurrencies at merchants that accept traditional payment cards.

It's important to note that cryptocurrency exchanges like Binance can be subject to regulatory changes and compliance requirements in different jurisdictions. Users should conduct due diligence and be aware of the risks associated with trading and holding cryptocurrencies on exchanges. Additionally, the information provided here is based on my knowledge as of September 2021, and the services and offerings of Binance may have evolved since that time.