Binance Labs invests in Pluto Studio, the publishing platform of Telegram-based Web3 game Catizen

Binance Labs, the venture capital and incubation arm of Binance, has led an investment round for Pluto Studio Limited (“Pluto Studio”), the GameFi publishing platform that launched Catizen. 

Pluto Studio made waves in March this year with the launch of its flagship project, Catizen, a groundbreaking gaming bot on Telegram that seamlessly integrates Telegram with the TON blockchain. Catizen leverages Telegram's vast user base to cut through the noise in today’s Web3 attention economy, and aims to introduce Web3 to a broader audience through interactive mini-games and mobile payment options. 

In just a few months, Catizen has grown its community to around 25 million players, around 1.5 million on-chain gamers, and over 500,000 paying users globally. The game has also dominated the TON blockchain ecosystem, securing the top application spot for three consecutive seasons of The Open League, an incentive program for TON users, teams, and traders hosted by the TON Foundation.

Set in the open digital ‘Meowverse’, Catizen immerses players in a cat-themed world where digital cats serve as credentials for accessing the Launchpool. Players engage in Catizen activities to earn airdrops via its unique play-to-airdrop model, supported by user-friendly interfaces for intuitive interaction. Players can also enhance their cats by merging them to climb leaderboards, potentially yielding higher returns. 

Pluto Studio will use this new funding to fuel growth of the platform through supporting the development of the Catizen mini-app and game engine constructions, making it easier for more developers to join the Catizen ecosystem. 

“Binance Labs is always excited about supporting projects like Pluto Studio that have the potential to onboard billions of users into Web3.

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