On September 9, 2024, during Apple's highly anticipated "Glowtime" event unveiling the iPhone 16, scammers used deepfake technology to impersonate Apple CEO Tim Cook in livestreams on YouTube. These fake streams promoted a fraudulent "double-your-money" cryptocurrency scheme, asking viewers to send Bitcoin, Ethereum, Dogecoin, or Tether to a specific wallet with promises of doubling the amount deposited. The scam attracted significant attention, with some streams amassing hundreds of thousands of views—though many of these may have been artificially inflated by bots.
The scammers went so far as to create YouTube channels mimicking Apple's official accounts, even featuring verification badges to enhance their credibility. YouTube quickly responded by removing the fraudulent streams and shutting down the associated accounts after users flagged the suspicious activity.
This incident highlights the increasing sophistication of crypto scams leveraging deepfake technology, which has previously been used to impersonate high-profile figures like Elon Musk 2,Scammers create Tim Cook deepfake amid iPhone 16 live stream for crypto fraud ,Crypto scammers deepfake Apple CEO Tim Cook during iPhone 16 livestream.
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