The Trump family could earn $540 million from their decentralized finance (DeFi) venture, World Liberty Financial (WLFI). The project, potentially launching on Ethereum or Polygon, plans to sell 30% of its WLFI tokens after reaching a $1.8 billion valuation.
Backed by Donald Trump and his sons, WLFI aims to challenge traditional financial institutions and empower everyday Americans.
However, the initiative faces concerns about regulatory scrutiny from the SEC and potential risks to Trump’s electoral prospects. Despite criticisms, the project claims a partnership with Aave and a focus on security.