Binance Queen 👸
Yi He is a Chinese entrepreneur and investor best known for founding Binance, the world's largest cryptocurrency exchange, with Changpeng Zhao. She serves as the Chief Marketing Officer leading business, marketing, and branding strategy at Binance and is also the head of Binance Labs.
She was previously a co-founder of the cryptocurrency exchange OKX and also served as Vice president for the leading mobile video tech company, Yixia Technology.
Early Life & Education
Yi He was born in 1986 in China. She grew up in a rural area in Sichuan province in western China, where her parents worked as teachers. In one of her interviews, she mentioned
“I'm from a very small village and a very poor family”
Career
Yi He's first job was promoting a new soft drink by giving out free samples in front of a supermarket.
"It was a hard job and all the talking and hawking led to a hoarse voice”
Yi He's career in the entrainment industry began in 2012 when she joined a Chinese Television Channel and worked as a TV Show host for a travel show. She left the media industry in July 2014 and joined a startup
Yi He learned about Bitcoin in 2013 while working for the start-up. In 2014, She started working in the cryptocurrency space and was one of the co-founders of OKCoin. She led OKCoin’s branding and marketing strategy. OKCoin was the largest Chinese cryptocurrency-to-fiat exchange as of 2015. Yi He handled user operations management, online marketing management, social media management, PR management, and branding management and helped OKCoin to obtain 60% of the Chinese market share.
In December 2015, Yi He joined the leading mobile video-sharing tech company, Yixia Technology. She served as Vice president and handled the product management and marketing operations for the company and its subsidiaries. She created the live-broadcasting platform “Yi Zhi Bo" which was later acquired by a social network company, Weibo. At that time, she said in a blog post:
#CryptoMarketMoves #BlackRockETHOptions #DOGSONBINANCE #LowestCPI2021
