According to Odaily, IBM Japan is collaborating with beverage company Kirin on the 'Hyoketsu Mottainai Project,' which aims to utilize blockchain technology to enhance supply chain transparency and build a juice traceability platform. IBM is assisting in the creation and implementation of this platform, which tracks information about the producers' unions of the raw fruit and the companies involved in the product's manufacturing.

The project is designed to reduce food waste by using fruits that do not meet standard criteria for sale as fresh produce and are otherwise planned to be discarded. These fruits will be used to create a new product called 'Hyoketsu Mottainai.'