AMBCrypto's survey of 7,259 memecoin investors reveals diverse investment strategies and motivations. Memecoins like SHIB, DOGE, and PEPE, which make up 2.13% of the crypto market, are attracting new investors. 50% of respondents reported profits in June, with over 30% investing in memecoins for their high-return potential and long-term growth prospects, while 6% invest for entertainment value.

The survey shows a split in investment rationale; 43% of investors prioritize real-world use cases, while 47% lean towards hype and community engagement. 8.6% focus solely on the financial performance of their investments, dismissing the importance of real-world applications.

Investment habits vary across age groups, with younger investors (18-24 years old) being the most enthusiastic. Recent trends show a spike in new investors, with 38% having made their first memecoin investment within the last month, potentially indicating a peak in memecoin adoption.

Investors' social habits reflect their engagement levels; 34.2% discuss memecoins occasionally with friends, while 27% discuss them regularly. The survey also highlights differing views on what drives memecoin success, with over half believing that a strong online community is essential, 17% attributing it to celebrity endorsements and influencer marketing, and 27% feeling that a catchy name and a humorous meme could boost a memecoin's success.