#Zentry $ZENT

Zentry, formerly GuildFi, announced in April 2024 its rebranding to Zentry, alongside a strategic upgrade of its brand to encompass extensive gaming infrastructure. The project is committed to constructing a Layer0 solution for its Play Economy, referred to as the Metagame Layer. Zentry has recently announced a collaboration with Beam to incubate and support the Sophon ecosystem, an entertainment-focused modular hyperchain powered by zkSync that has successfully secured $60 million through a node sale. Moreover, Zentry has launched its SocialFi platform Nexus and has outlined a strategic blueprint to reveal various product offerings: 1) Radiant, a flagship cross-platform application that is the gateway to the Zentry Metagame for gamers; 2) Zigma, an anime and gaming-inspired IP as an NFT collection; 3) Azul, a cross-world AI companion; 4) Maxion, Zentry’s flagship Web2 game publishing division tailored for game publishers. Infrastructure initiatives such as Zentry-SDK, a Social & Interest Graph, and an Identity Layer are anticipated to be deployed progressively between 2024 and mid-2025.
Executive Summary
Zentry, formerly GuildFi, announced in April 2024 its rebranding to Zentry, alongside a comprehensive upgrade of its brand to encompass extensive gaming infrastructure. At a macro level, Zentry operates as a middle layer in the Web3 space, principally encompassing computing, gaming, and bridging functionalities across various platforms, applications, and virtual worlds. At a micro level, Zentry epitomizes a holistic provider of gaming infrastructure and ecosystem services. Zentry is “the game of games” and is pioneering a new paradigm — the Play Economy, wherein in-game accomplishments or assets can be transferred between games, extending their utility beyond the confines of the digital realm.
The highlights of Zentry encompass:
Zentry demonstrates a robust financial foundation, with a treasury valued at $140 million and an annual revenue of $40 million in 2024. This financial stability ensures a solid runway for sustained development.Zentry is actively engaging with the gaming blockchain Ronin Network to integrate the Beta version of its metagame gateway, Nexus. Within Nexus, creators are empowered to generate content that accentuates the Ronin ecosystem, earning incentives in the form of points and tokens for their contributions.The team has announced a new collaboration between Zentry and Beam, two of the largest gaming ecosystems boasting a combined treasury exceeding $300 million, to incubate and support the Sophon ecosystem. Recently, Sophon successfully raised $60 million through its node sale.During its tenure as GuildFi, Zentry amassed a considerable repository of players and project resources, providing significant support for the project’s post-upgrade advancement.
Nevertheless, it is imperative to acknowledge the following risks:
While the GameFi sector has exhibited signs of recovery, the influx of external capital and market vitality remains markedly below the levels observed in the previous bull market.Following its recent project transition, Zentry remains in an embryonic phase, with its forthcoming infrastructure likely to encounter formidable competitive pressures.
In summary, Zentry’s rebranding presents a potentially auspicious juncture for the project. Transitioning from a gaming guild to the Metagame Layer, the project now boasts an expanded narrative encompassing various domains such as GameFi, SocialFi, and AI. Furthermore, the alliance with Beam represents a formidable collaboration, and the tripartite synergy between Zentry, Beam, and Sophon will facilitate resource integration, thereby establishing a developmental edge. Nonetheless, it is crucial to recognize that, to date, the influx of new players and capital in the current cycle remains limited, necessitating vigilance regarding the future trajectory of the GameFi sector.

1. Overview
1.1 Project Profile
Zentry, formerly GuildFi, announced in April 2024 its rebranding to Zentry, alongside a comprehensive upgrade of its brand to encompass extensive gaming infrastructure. The project is committed to constructing a Layer0 solution for its Play Economy, referred to as the Metagame Layer, encompassing a broad spectrum of sectors, including GameFi, SocialFi, NFT, AI, and Infrastructure.
1.2 Basic Information[1]

2. Project Details
2.1 Team
Zentry proudly maintains a cadre of over 60 professionals, whose expertise spans software engineering, product development, graphic and visual design, marketing, business development, community moderation, and event organization. Zentry, along with the majority of its employees, is headquartered in Thailand, with further employees residing in Singapore, Australia, the U.S., and Europe. The Zentry team is distinguished by its profound experience in the gaming and crypto industries, with prominent members having previously served at esteemed firms like Riot Games, CCP Games, and Playtika. Information on the core members at Zentry is delineated below:

Jarindr Thitadilaka, Founder & Project Lead
Jarindr Thitadilaka graduated from Chulalongkorn University, Thailand, where they earned a Bachelor of Engineering in Information Communication Engineering. Boasting a decade-long tenure in the realms of blockchain technology and software development, Thitadilaka has rendered their expertise to esteemed entities including OmiseGO (OMG Network) and Bitfinex. Furthermore, they have carved a niche for themselves through extensive exploration of cutting-edge domains such as NFT tokenization on Layer2 networks, a testament to their visionary pursuits. Notably, Thitadilaka stands as the pioneering force behind the inception of the first-ever Proof-of-Concept blockchain game on the Plasma protocol, underscoring their avant-garde contributions to the technological landscape.

Gazinpoj Techahuasingh, Co-Founder & Business Development Lead
Embarking on their journey into the realm of cryptocurrencies in 2017, Gazinpoj Techahuasingh swiftly ascended to prominence, curating a fervent community of crypto enthusiasts that burgeoned to encompass over 5 million followers. Venturing beyond conventional boundaries, Techahuasingh diversified their pursuits across multifarious domains spanning media, consultancy, fund management, and research. The culmination of their visionary endeavors materialized in the establishment of GuildFi in 2021, which has since been rebranded as Zentry. Within the echelons of Zentry, Techahuasingh assumes the role of BD Lead, orchestrating strategic partnerships and driving the expansive trajectory of business development.

Ian Pieragostini, R&D Lead
Ian Pieragostini boasts an illustrious career spanning over two decades within the dynamic realm of gaming. Their professional journey has traversed the corridors of industry giants including Microsoft, EA, and Riot Games. Notably, during his tenure at Riot Games, Pieragostini ascended to the esteemed role of Technical Director, orchestrating the meticulous development and fruition of multiple IPs in conjunction with his adept team.

Raymond Chng, Growth Lead
Raymond Chng is an alumnus of Singapore Management University, equipped with a decade-long tenure specializing in strategic expansion and investment advisory. Chng established REVEM in Singapore, offering real estate insights to readers through its proprietary data-driven research and in-depth consumer analytics. Furthermore, Chng serves as the founder and a distinguished contributor among the roster of writers for Embernodes, a pioneering Web3 media entity.
2.2 Financials
Throughout the GuildFi epoch, the team navigated three successive rounds of funding. Subsequently, following GuildFi’s rebranding as Zentry, an additional fundraising endeavor was conducted via the Sophon Node Sale. The cumulative disclosed capital amassed from these fundraising endeavors approximated a sum of $146 million, delineated as follows:

According to the latest Zentry Treasury Vault Report (released on May 29, 2024)[2], the total value of the Zentry Treasury Vault is $151,367,382, up around 44% from early 2024. This is categorized into two main areas: liquid reserves and investments (as illustrated in Figure 2–1). Liquid reserves in the Zentry Treasury comprise stablecoins and major cryptocurrencies, totaling $78,105,000:
1) Stablecoins: $17,850,000, distributed among USDC and USDT, utilized in various lending and yield-generating protocols.
2) Cryptocurrencies: $60,255,000, which includes approximately 16,000 ETH staked across several protocols.
Investments in the Zentry Treasury include seed tokens, equities, liquid tokens, and NFTs, totaling $73,262,382. Moreover, the Zentry Treasury retains an approximate quantum of 1.5 billion $ZENT, with an estimated valuation of $58.6 million.

Jarindr Thitadilaka stated in a thread on X[3], “And we are profitable. This is from Treasury management, Nodes, partnership activation, and investment from all top games/entertainment, which now generating ~$10M a year (fluctuate).” In addition, Sophon has forged a partnership with Zentry and BEAM, two of the largest gaming ecosystems boasting a combined treasury exceeding $300 million, to incubate and support the Sophon ecosystem. Sophon launched a Node Sale in April 2024 and raised over $60 million.
Overall, Zentry reveals a financial abundance from its treasury reserve, bolstered by the recent influx of $60 million from the Sophon Node Sale, thus providing substantial financial backing for future development endeavors.
In the wake of its metamorphosis from a gaming guild, Zentry has restructured its financial strategy, now officially designated as the “Four-Engine Treasury Strategy,” encompassing four distinct engines:
1) Investing in Zentry’s Development — Strengthening the Core: At the heart of our Treasury Strategy is Zentry’s commitment to its development. By continuously enhancing and broadening the core of the Zentry universe, Zentry builds a robust and resilient foundation for all our endeavors. As Zentry introduces more products and experiences, the economic value within the Zentry ecosystem not only increases but also flows back to the Treasury, directly benefiting our token holders and fostering a thriving community.
2) Investing in Others — Capturing Both Financial and Synergistic Value: Zentry extends its investment strategy beyond internal development and meticulously assesses potential investments for strategic alignment with its long-term vision, targeting frontier projects that integrate seamlessly with the Zentry ecosystem. These investments are chosen for their financial returns and the synergistic value they add, helping to create new experiences and enhance Zentry’s technology stack, thus keeping Zentry at the forefront of technological advancement.
3) Ecosystem Incentives — Driving Rapid Expansion: Ecosystem incentives are pivotal in driving the rapid expansion of the Zentry universe. Zentry offers strategic incentives to encourage participation, collaboration, and innovation. These incentives catalyze growth by attracting new users, developers, and partners, contributing to a vibrant and dynamic community. The resulting expansion creates a network effect, exponentially increasing the value and reach of the Zentry ecosystem.
4) Earning Yields — Creating Sustainable Growth: Sustainable growth is fundamental to the Zentry Treasury Strategy. Zentry generates a steady income stream by earning yields by strategically staking stablecoins, ETH, and token nodes. This revenue is strategically reinvested into the development of the Zentry ecosystem or distributed back to $ZENT holders. This approach ensures the continuous growth and enhancement of Zentry and provides tangible rewards to our community, reinforcing their trust and commitment to Zentry.
2.3 Code
At present, the Zentry codebase remains proprietary and has not been made available as open-source.
2.4 Products
The Zentry team is driven by a powerful vision: to create and nurture the Play Economy through seven strategic dimensions:
1) Unified Gaming Experience: A Metagame that spans multiple games and platforms, aggregating achievements, assets, and social connections into one profile for unprecedented continuity.
2) Technological Innovation: Leveraging blockchain, AI, and advanced analytics to create a robust, transparent, and fair infrastructure.
3) Real-World Value Translation: In-game achievements enhance real-world experiences, unlocking discounts, job opportunities, and exclusive rewards.
4) Cross-World Interactions: Breaking down barriers between game worlds, allowing assets and identities to have value across multiple platforms.
5) Economic Empowerment: Establishing gaming as a legitimate economic activity where players can earn, invest, and build wealth through their gaming endeavors.
6) Gamified Lifestyle: Enhancing every aspect of daily life through gamification, making every activity more engaging and rewarding.
7) Inclusive Ecosystem: A world where everyone — casual gamers, professionals, investors, digital artists — can play a vital role in the Play Economy.
Within this conceptualized Play Economy, Zentry endeavors to harmonize disparate realms, including Web2 and Web3 gaming platforms, social networks, blockchain ecosystems, real-life experiences, and financial systems. Its dedication is manifest in the pursuit of the following overarching goals:
1) In-Game Actions Have Real-World Impact: Completing quests or reaching levels can earn cryptocurrency or unlock real-world discounts.
2) Digital Achievements Unlock Tangible Benefits: Gaming skills can lead to job opportunities or financial returns from virtual investments.
3) Social Connections Span Realms: Friendships formed in games can lead to real-world collaborations, and your digital social status could influence your real-world networks and opportunities.
4) Economic Activities Blur Boundaries: Trading virtual items could become as significant as traditional stock market activities, and managing a guild could be akin to running a real-world corporation.
5) Gaming Goes Beyond Games: The principles of gaming extend far beyond traditional video games, permeating various industries through gamification. This involves applying game design elements to non-game contexts, transforming mundane activities into engaging and rewarding experiences.
2.4.1 GuildFi
Formerly recognized as GuildFi, Zentry initially operated as a prominent gaming guild in the GameFi sector. During the previous round of GameFi bull runs, driven by the success of Axie Infinity and other blockchain games, there was a significant influx of gamers seeking to capitalize on the trend. However, the high entry barriers deterred many potential participants, thus prompting the emergence of gaming guilds like GuildFi. In the last bull market, GuildFi secured nearly $150 million in funding and attained a post-money valuation of $4 billion. At its peak, GuildFi boasted a substantial user base of nearly 300,000 registered GuildFi ID users and approximately 130,000 followers on Twitter.
During the GuildFi era, the project primarily operated as a gaming guild and a GameFi services provider, catering to both players and game developers. Players accrued points by completing guild tasks, redeemable for rewards and scholarships, and gained early access to partner projects of GuildFi. For game developers, GuildFi nurtured a vast and engaged player base and served as a significant marketplace for gaming assets, facilitating game promotion, asset sales, and invaluable player feedback. GuildFi disclosed in its latest post on Medium “GuildFi 2023 Recap and Gearing Up for 2024”[4] (posted in January 2024), “Through year 2023 partnerships, GuildFi has brought in a total of 330,000 Partner Pre-Registrations to the aforementioned gaming titles, with the platform accruing 1,900,000 transactions and 280,000 purchases.” Throughout its trajectory of business operations, GuildFi has engaged in partnerships with prominent projects such as Memeland, Ronin, Xai, Sipher, and Pixelmon.
During the GuildFi epoch, the project team cultivated an extensive network of player resources and fostered considerable relationships with various game developers. Nonetheless, the stagnation in the broader GameFi sector’s progression subsequently hindered the growth of gaming guilds. At the end of 2023, GuildFi was in pursuit of a strategic transition, which was referred to as “Project Z”. This culminated in April 2024 with the official rollout of Project Z, or Zentry.

2.4.2 Zentry
In April 2024, GuildFi underwent a rebranding to emerge as Zentry, a transition dubbed by the project team as “The Metagame Layer”. At a macro level, Zentry operates as a middle layer in the Web3 space. Zentry Founder Jarindr Thitadilaka stated, “Think of the Zentry as a new layer, which does the computing, gamifying, bridging, connecting and rewarding for everything that happens in other layers, permeating through various applications, platforms, and virtual worlds.”
Zentry’s Metagame emerges as a middleware, and key aspects of Zentry’s middleware role include:
1) Cross-Sector Integration: Facilitate activities, assets, content, and collaborations across industries, blending play, work, and value creation.
2) Universal ID: Provides universal identity and progression across ecosystems.
3) Interoperability: Ensures compatibility of integration between diverse platforms, protocols, and data formats.
4) Data Aggregation and Analysis: Processes vast amounts of data, enabling informed decision-making for all stakeholders.
5) Value Distribution: Implements mechanisms for fair value distribution among participants.
6) Sustainable Universe and Governance: Builds sustainable economic models and governance structures for the Play Economy.
Through these functions, the Metagame not only connects various elements of the Play Economy but also ensures its growth, fairness, and sustainability in the Web3 era.
At a micro level, Zentry epitomizes a holistic provider of gaming infrastructure and ecosystem services. The project team stated in a post on Medium[5], “Enter Zentry, the Metagame Layer built to bring the MMORPG experience to real life. It is ‘the game of games’.” Zentry is pioneering a new paradigm — the Play Economy, wherein in-game accomplishments or assets can be transferred between games, extending their utility beyond the confines of the digital realm. The Metagame Layer comprises three vertically integrated cores:
1) The underlying blockchain infrastructure bridging Web2 and Web3 data encompassing identity, asset, and activity;
2) A suite of targeted consumer apps designed to onboard various player segments;
3) A multiversal IP world that deepens engagement through compelling narratives and collaborative IP partnerships.
Specifically, the official delineation presents a spectrum of practical applications. For instance, players who completed gaming or real-world activities (victories in online battles, nailing 100 headshots in an FPS, or even crushing fitness goals) can earn rare items and crafting materials for Zentry, which could then be exchanged for tokens or even offer real-world rewards. Conversely, engagement in communal activities like taking three of your friends to five days of coffee runs can unlock exclusive NFTs that supercharge DeFi staking yields. With Zentry, everyone can forge a lifelong, dynamic avatar profile that evolves in status, uniqueness, and real wealth through their play across various ecosystems.
On the product front, Zentry presently harbors plans entailing a multifaceted array spanning SocialFi, GameFi, NFT, AI, and other domains:
Nexus: Web3 culture’s metagame gateway, opening the doors towards the Play Economy and transforming your social interactions into an immersive, profitable gaming experience. This platform transforms social interactions, achievements, and asset ownership across digital and physical worlds into a comprehensive gaming indentity. Nexus goes beyond being a static profile, offering users an evolving digital person that mirrors their journeys across realms. Mexus as a social layer plays a crucial role in realizing Zentry’s vision of real-life MMORPG by: 1) Showcasing achievements and connecting with others; 2) Ensuring every contribution is valued, recognized, and rewarded; 3) Integrating with other platforms and networks for continuous growth; 4) Transforming passive engagement into active participation. Simply put, Nexus constitutes a bastion of SocialFi innovation, wherein users with Nexus Shards are rewarded with tangible rewards for each social interaction such as, but not limited to, likes, comments, replies, and retweets on X (although the precise nature of these tangible rewards remains undisclosed). Zentry unveiled a preliminary beta version of Nexus in May 2024. Furthermore, the official strategic blueprint outlines forthcoming endeavors to introduce a Nexus full-stack game, envisaged to encompass multifaceted social interactions, reminiscent of platforms like fantasy.top.
Radiant: Gamers’ metagame gateway and Zentry’s flagship cross-platform application that turns your Web2 and Web3 gaming activities into a “rewarding adventure”. To date (as of May 30, 2024), Radiant remains poised at the threshold of launch, with conjecture veering towards a Nexus-like paradigm, wherein gamers are rewarded with points for their gaming exploits or achievements, thus precipitating a cascade of digital and tangible rewards. Radiant is Zentry’s revolutionary cross-platform metagame app that overlays both Web2 and Web3 games, creating an immersive experience where players’ actions across various games contribute to a unified profile and cohesive gameplay progression. By introducing a gamification layer over the games players already love, Radiant transforms discrete gaming sessions into chapters of a grand, personalized adventure that spans multiple worlds. For example, reaching a certain rank in an FPS game might unlock abilities in Radiant, or completing quests across two games could reveal new storylines.
Zigma: An anime and gaming-inspired IP as an NFT collection. To date (as of May 30, 2024), Zigma remains absent from the Zentry ecosystem.
Azul: A cross-world AI companion that elevates your gameplay, making it more fun and productive. To date (as of May 30, 2024), Zigma remains pending its official launch.
Vault: The Vault of Zentry is a pivotal application within the Zentry ecosystem, offering a dynamic mechanism for token holders to actively participate in and benefit from the rise of gaming culture and the increasing value across the Zentry universe, Play Economy, and beyond. Users stake or “infuse” their $ZENT tokens into the Vault. Infused tokens generate “fragments,” a resource that reflects the user’s contribution and infusion status. The user’s infusion status, determined by their fragment count, influences their benefits and special unlocks in various applications. Fragments can be strategically burned in exchange for reward allocation (e.g., tokens). The more Fragments burned, the bigger your share of the Vault Drop rewards. A portion of Zentry’s treasury resources is earmarked for the Vault Drop reward pool, enhancing participant returns and incentivizing engagement.
Maxion: Maxion is Zentry’s flagship Web2 game publishing division, enabling developers to publish games on-chain, providing players with true ownership of in-game assets, and bridging popular traditional gaming titles into the blockchain ecosystem. Maxion’s partnership with Gravity has yielded Ragnarok: Landscape, a Web3 adaption of the legendary Ragnarok MMORPG. In the forthcoming year, Maxion is poised to unveil an additional four game titles.
Presently, Zentry remains in its nascent phase. Among its suite of product offerings, Nexus is the sole product to have achieved a formal launch alongside a Beta integration with Ronin Network, with Nexus Beta Season 1 on Ronin Network soon to kick off. Plans for future infrastructure, including the Zentry-SDK, a Social & Interest Graph, and an Identity Layer, are slated for phased rollout between 2024 and 2025.

2.4.3 The Metagame Stack
The Metagame Stack comprises three layers: Consumer Applications, Open IP Universe, and Metagame Protocol. This vertically designed full-stack ecosystem is engineered for robustness, scalability, and adaptability to enable the seamless integration of diverse gaming experiences, social interactions, and economic activities while forming a dynamic, interconnected environment. Users primarily interact with the Consumer Applications, through which users can engage with the Open IP Universe. The Zentry ecosystem currently features a robust layer of Consumer Applications, including the aforementioned Nexus, Radiant, Zigman, and Azul.
The Open IP Universe includes:
1) Zentry IP: The in-house created IPs form the core of the Zentry universe, featuring iconic characters and narratives from flagship titles like Radiant, Nexus, Azul, and more.
2) Game Content: Zentry offers a rich array of gamified experiences. These experiences are continuously enriched by integrating content from Zentry’s vast network of partners, transforming Zentry into an ever-expanding content hub.
3) Collaborative IPs: Zentry actively partners with other creators to bring high-quality, established IPs into its ecosystem.
The fabric of the Metagame Protocol fuses a series of modules, including:
1) Zentry Universal ID: Provides a universal identity, status, and progression system through aggregated data across ecosystems.
2) Off-chain Connectors: Enable intelinking of off-chain user data across integrated ecosystems.
3) Gamification Engine: Transforms integrated ecosystem interactions into rewarding, game-like activities with achievements and challenges.
4) Proof of Play: An activity-aggregation system that leverages blockchain to ensure fair and transparent distribution of rewards.
5) Social & Interest Graph: Maps user relationships and preferences, enabling personalized gameplay, tailored content, and social networking.
6) Omnichain Connectors: Enable interlinking of on-chain user data across integrated ecosystems.
7) Marketplace Engine: Facilitates trading of on-chain and off-chain assets both within the Zentry ecosystem and across ecosystems.
8) Proof of Asset: Authenticates ownership and creation of on-chain and off-chain assets across ecosystems.

2.4.4 Zentry SDK
To facilitate seamless integration with the Metagame Protocol, Zentry provides a powerful Software Development Kit (SDK). This tool is designed to make integration straightforward and efficient for developers and partners and equip them with the necessary resources to connect their applications, protocols, and services directly into the Zentry universe with minimal effort. Key features of the Zentry SDK are as follows:
1) Easy access to core Metagame Protocol functionalities;
2) Seamless processing and integration of essential data (e.g., user identity and play spending);
3) Tools for creating immersive, interconnected experiences within the Zentry ecosystem.
2.4.5 Economic Engines
Zentry’s Metagame serves as the pillar of the Play Economy, functioning as essential middleware that both facilitates and captures significant value across the ecosystem. As the Play Economy grows — fueled by the synergy between the Metagame and partner contributions — the Economic Engines gain momentum and work synergistically, funneling revenue into the Zentry Treasury for strategic allocation, including enhancing the Metagame, attracting partners, and benefiting $ZENT token holders. This reinforces long-term ecosystem growth and sustainability.

Zentry has four Core Economic Engines:
1) Distribution Engine: By uniting diverse player networks, Zentry is poised to become a leading gaming distributor in the new era. Revenue streams include the Gamified Attention Platform (GAP) and Launchpad. The GAP is a novel platform that combines distribution, gamification, and advertising to offer immersive, engaging, and personalized experiences. It connects consumers and brands through Radiant and Nexus, with potential expansion to other applications. The Launchpad is a gamified modular asset distribution platform for tokens, NFTs, and digital assets from games, apps, creators, and ecosystems. It rewards active participants within the Zentry universe through a dynamic contribution model.
2) Commerce Engine: As the hub of the Play Economy, Zentry captures a significant volume of commerce activities and hybrid Web2-Web3 transactions. Revenue streams include the Marketplace, In-world Spending & Taxes, and IP & Transmedia. The Marketplace is a market platform that seamlessly integrates Web2 and Web3 assets, enabling cross-trading and value exchange between on-chain and off-chain items from in-game assets and exclusive commodities to NFTs. Zentry’s Commerce Engine monetizes in-world spending from user interactions, quests, and achievements, including crafting materials, in-world equipment, skins, and shop items. Revenue is also shared with community creators of select digital items. The “IP & Transmedia” section generates revenue through fee-sharing from collaborative IP projects. Zentry’s IP appears both within its own ecosystem and in collaboration with other IPs, while external IPs can also be integrated into the Zentry universe, driving diverse revenue streams through licensing, royalties, and transmedia storytelling across multiple platforms.
3) Treasury Engine: Zentry’s Treasury Strategy focuses on growth and innovation across the ecosystem. Revenue streams include Investment, Ventures, and Staking, Yield Farming & Node Operations. Investments target frontier projects that align with Zentry’s long-term vision, focusing on financial returns and synergistic value. These investments enhance Zentry’s technology stack and user experiences. Ventures are defined as companies where Zentry holds substantial stakes, such as Sophon, Maxion Labs, Zoltan, and AltF4. These ventures act as extensions of the Zentry ecosystem, contributing to its strength and resilience. Zentry monetizes from staking, yield farming, and node operation activities and generates steady income through strategic staking of assets like stablecoins, ETH, and token nodes. Revenues are reinvested into ecosystem development or distributed to token holders, ensuring continuous growth and rewards for the community.
4) Infrastructure Engine: Zentry aggregates vast amounts of user data, including identities, activities, spending, and assets, making it one of the largest data mines in the gaming ecosystem. Revenue streams are derived from Protocol Fees. Zentry constructs a structured fee model for builders leveraging Zentry’s services, covering advanced data insights, developer tools, and integration services. The Zentry SDK, an easy-to-integrate toolkit, allows businesses and projects to tap into Zentry’s vast data resources and capabilities, contributing to protocol fee revenue.
Zentry’s four core engines are highly flexible and mutually supportive, creating a robust ecosystem that adapts to market shifts and seizes new opportunities. These engines work in concert, amplifying each other’s impact. For instance, data collected through the Distribution Engine informs investment decisions for the Treasury Engine, while successful projects launched via the Launchpad become potential investment targets. This interconnected system allows Zentry to maintain a stable foundation while pursuing multiple avenues for exponential growth, driving the evolution of the Play Economy.
2.4.6 Growth Strategy
Zentry’s growth flywheel is powered by a continuous cycle of engagement, community building, and economic activity. This self-sustaining cycle ensures that the Zentry ecosystem continues to grow, innovate, and deliver value to all its participants. The cycle begins with supporting successful launches of gamified experiences, apps, and content. These new offerings create more activities for users, fostering user growth and engagement within the Zentry universe. As the user base grows, it’s amplified by cross-game collaborations, enriching the overall user experience. This expansion leads to increased user interest, social engagement, and growth of the social graph. The larger, more engaged community drives higher economic activity within the ecosystem. This increased activity generates more value for both partners and the community through various fees and asset trading, creating a virtuous cycle of economic growth. As a result of this expanding activity, the Play Economy flourishes. It onboards new games, generates user-created content, attracts consumer brands, and expands beyond gaming into other verticals.

The growth of the Zentry Universe is propelled by four interconnected drivers:
1) Blockchains: The foundation of Zentry’s Metagame Protocol, enabling unprecedented aggregation of user data from both on-chain and off-chain sources. With the growing number of blockchains and protocols, this integration creates a unified user experience across diverse ecosystems.
2) Diverse Player Networks: The Play Economy welcomes a wide spectrum of player communities, from niche to mass market. Each group can participate and play a unique, meaningful role, with rewards tailored to their level of engagement. As more communities join, the network effect amplifies, fostering a dynamic player ecosystem.
3) Content & IPs: The seamless incorporation of partners’ intellectual property fuels an abundance of compelling content with Zentry’s expanding universe and enriches the gaming experience.
4) Cross-world Activity: Activities within the Play Economy evolve to intertwine with nearly every aspect of daily life. This lifestyle revolution ensures that every action contributes to the Play Economy’s continuous growth.
2.4.7 Sophon
Zentry’s strategic rebranding parallels that undertaken by Merit Circle, marking a pivotal shift from a gaming guild to a more expansive narrative. Shortly following this transformation, Zentry entered into a partnership with Beam to jointly incubate the entertainment-focused modular hyperchain, Sophon.
In April 2024, Sophon announced a partnership with Zentry and BEAM, two of the largest gaming ecosystems boasting a combined treasury exceeding $300 million, to incubate and support the Sophon ecosystem. Sophon is an emerging entertainment-focused modular hyperchain powered by zkSync, designed specifically for high-throughput applications focusing on entertainment, gaming, and artificial intelligence. At present, Sophon finds itself in the embryonic stages of development, with intricate nuances of its product architecture awaiting divulgence.
Zentry assumes a pivotal role as a gaming application layer, synergistically aligning with Beam and Sophon to propel project maturation. In this tripartite synergy, Zentry brings its extensive player network and a reputation as a forward-thinking distributor in gaming, entertainment, and lifestyle; Beam offers a robust technical blockchain infrastructure and product suite that simplifies the complexity of game development while enhancing user experiences; Sophon itself, as a modular hyperchain, is engineered for high throughput and scalability to meet the rigorous demands of next-generation applications.
On the financial front, beyond a combined reserve exceeding $300 million in Zentry and Beam treasuries, Sophon closed a funding round in early April 2024 and secured $10 million from a consortium of investors, comprising Paper Ventures, Maven11, Spartan, SevenX, OKX Ventures, and Huobi Ventures. Moreover, Sophon recently augmented its fiscal reserves to the tune of ~$60 million via its public node sale.
Beyond the purview of mere project synergy, the partnership between Zentry and Sophon features certain benefits for Zentry users:
1) Through the staking of qualified assets in an initial liquidity window hosted by Sophon, $ZENT holders will be eligible to receive a $SOPH token airdrop.
2) For the upcoming Sophon node sale, users who utilize Zentry’s code will receive not only a 10% discount but also exclusivity within the Zentry ecosystem.
3) Zentry will airdrop 5,000 $ZENT to everyone who purchases at least one node in the Sophon node public sale.
4) 10,000 $ZENT tokens will be airdropped to participating wallets that hold at least 10,000 $ZENT tokens prior to the start of the public node sale and purchases at least one node.
Summary: Zentry’s rebranding closely mirrors the strategic evolution of Merit Circle, transitioning from a gaming guild to a comprehensive “Metagame Layer” with an expanded narrative aimed at fostering a sustainable Play Economy. The reimagined Zentry encompasses a diverse array of sectors, including GameFi, SocialFi, NFT, AI, and Infrastructure. Although still in its nascent stages, Zentry boasts a suite of innovative products, including Nexus, Azul, Radiant, Zigma, Vault, and Maxion. From a financial perspective, Zentry is well-capitalized, with a treasury totaling $150 million. This includes liquid reserves of $78,105,000 (in stablecoins and ETH) and investments amounting to $73,262,382 (comprising seed tokens, NFTs, and other assets). Furthermore, in a recent display of strategic acumen, the project has forged a partnership with Beam to co-incubate Sophon, successfully raising $60 million through its public node sale. In summary, while Zentry remains in its formative phase, its substantial financial reserves position it strongly for sustained growth and development.
3. Development
3.1 Historical Overview

Moreover, Zentry (formerly GuildFi) has engaged in a myriad of collaborations and investments across a diverse array of projects, as illustrated in Figure 3–1.

3.2 Current State
At the end of April, GuildFi underwent a rebranding metamorphosis to emerge as Zentry, subsequently initiating the migration of $GF tokens to $ZENT tokens a few days thereafter. Nonetheless, Zentry remains in a nascent stage, having only launched the public version of Nexus.
3.3 Future Prospects
As previously elucidated, Zentry is at the very inception of its evolutionary journey, with merely one product, i.e., Nexus, launched a month ago. The strategic blueprint of Zentry outlines expansive forays into SocialFi, GameFi, NFT, and AI, among other sectors. Imminent product launches may include a Nexus-based full-stack game, bearing resemblance to fantasy.top. Furthermore, there are ambitious plans to unveil: 1) Radiant, a flagship cross-platform application that is the gateway to the Zentry Metagame for gamers; 2) Zigma, an anime and gaming-inspired IP as an NFT collection; 3) Azul, a cross-world AI companion; 4) Zoltan, tailored for game publishers. Infrastructure initiatives such as the Zentry-SDK, a Social & Interest Graph, and an Identity Layer are anticipated to be deployed progressively between 2024 and mid-2025. In the forthcoming year, Zentry’s Web3 game studio and publisher Maxion is poised to unveil an additional four game titles.
4. Tokenomics
On April 25, 2024, Zentry announced that GuildFi’s $GF token is migrating to $ZENT. $GF tokens will be converted to $ZENT tokens at a conversion rate of 1:10 (i.e., 1 $GF = 10 $ZENT). $ZENT serves a multi-faceted role within the Zentry ecosystem, encompassing the following applications: 1) Governance: $ZENT empowers holders with governance rights to engage in pivotal decision-making processes within the Zentry Universe, enabling them to vote on proposed amendments and policies; 2) In-world Utilities: $ZENT facilitates spending for content, progression, and features, and as Zentry expands, it will offer even more ways for holders to engage and enrich their experience; 3) Holder Privileges: $ZENT holders enjoy tiered benefits, including priority access to exclusive features, reward multipliers, and co-creation opportunities; 4) Restaking Benefits: $ZENT holders can infuse their tokens to earn a share of the Vault Drop pool.
In accordance with the $GF token distribution scheme, an extrapolation of the $ZENT distribution can be undertaken:

The $ZENT token release schedule is analogous to that of $GF, as depicted in Figure 4–2. Nevertheless, in actual practice, it is plausible that a subset of users has not yet converted their $GF tokens for $ZENT. Consequently, the extant circulating supply of $ZENT may fall short of the anticipated figures.

Zentry’s Treasury Holdings wallets are displayed in Figure 4–3 below:

5. Sector Analysis
Zentry belongs to the Gaming Infrastructure category under the GameFi sector.
5.1 GameFi Sector Overview
According to the data analytics fed by Footprint[6], the current market cap of GameFi tokens approximates $27.6 billion. Over the past three months, Bitcoin’s significant upward momentum has been accompanied by a modest increase in the market capitalization of GameFi tokens. However, this growth has lagged behind the magnitude of Bitcoin’s ascent.

The current GameFi landscape features over 3,500 blockchain games. The lion’s share of these blockchain games resides within the BNB Chain, Ethereum, and Polygon, collectively comprising almost 60% of the total share. Of these blockchain games, ~700 maintain active status, with the BNB Chain representing about 26.7%, Polygon 12.2%, and Ethereum 20.6%.

There is an observable upward trend in the number of active users engaging with blockchain games. At present, the number of daily active users in the GameFi sector stands at approximately 6.53 million, reflecting a marked improvement from the active user metrics observed in 2023 and exceeding the previous peak of 2 million daily active users seen during the prior bull runs in the sector. This notable increase in daily active users commenced in earnest towards the end of 2023, signifying an augmented interest and engagement within the GameFi sector.

Nevertheless, it becomes apparent that the GameFi sector in the current market cycle has yet to experience a full resurgence regarding its transaction volume. Although there has been an uptick in volume compared to 2023, it remains notably distant from the levels observed in 2022, with the monthly transaction volume currently hovering around the $1,200M mark. Furthermore, the number of monthly transactions in 2024 notably lags behind that of 2023, with the present monthly transaction count standing at 3.13 million, in stark contrast to the approximate 7 million recorded throughout 2023.

In summary, while there has been a modest recuperation in the market cap of GameFi tokens, coupled with an augmented level of scrutiny and a marginal expansion in active user count, there exists a notable dearth in capital inflow towards the GameFi sector at present. This is underscored by the substantial disparity in transaction volume when compared to the preceding round of bull runs.
5.2 The History of Crypto Gaming Guilds
The evolution of crypto gaming guilds was predominantly catalyzed during the last bull market. At that juncture, the meteoric ascent of blockchain games exemplified by Axie Infinity instigated a frenzy among crypto gaming enthusiasts, advocating for the amalgamation of gaming endeavors with financial remuneration, or the Play-to-Earn (P2E) model. However, the pursuit of P2E opportunities often imposed prohibitive fiscal prerequisites, prompting the advent of gaming guilds heralding scholarship programs as their selling points. These venerable gaming guilds facilitated the renting of in-game assets via a judiciously structured scholarship program while providing gaming tutorials to expedite players’ acclimation to the virtual realms. Functioning as intermediaries, gaming guilds not only facilitated the monetization of P2E gameplay for crypto gamers but also engendered a burgeoning population of gamers and catalyzed a surge in demand for virtual assets.
Following the culmination of the last bull market, the trajectory of crypto gaming guilds has evinced the following defining hallmarks:
1) Inherent Constraints Of Scholarship Program: At its core, the scholarship paradigm primarily caters to P2E-focused gamers within the GameFi sphere. While this community initially contributes to the augmentation of GameFi fervor and the proliferation of communal dynamics during the embryonic phases of blockchain gaming, its prolonged presence engenders palpable peril to the structural integrity of GameFi tokenomics. This predicament is particularly accentuated within the contemporary domain of blockchain gaming, where the maturation of tokenomics models remains nascent, and instances of the “death spiral” phenomenon pervade. The substantial influx of P2E-focused players can inflict severe damage on the game itself, hastening the collapse of the GameFi tokenomics.
Consequently, the sustainability of the scholarship program within individual GameFi ecosystems becomes inherently untenable. Gaming guilds must perpetually seek out profitable GameFi ventures to sustain revenue. However, during the bear market, the paucity of such projects exacerbates the vicissitudes in the revenue streams of gaming guilds, rendering them susceptible to pronounced cyclical perturbations.
Additionally, the existing scholarship paradigm adopted by most crypto gaming guilds is exclusively applicable to P2E-centric blockchain games. Yet, the P2E gaming landscape has universally entered a state of development stagnation. In the long term, the fate of the P2E model in the blockchain gaming domain remains indeterminate, oscillating precariously between perpetuation and extinction.
Moreover, as the GameFi sector navigates towards incremental maturation, a burgeoning cadre of GameFi platforms is embarking upon the implementation of bespoke renting systems, exemplified by the likes of Starshark and Pegaxy. This advent of renting systems presents a formidable impedance to the traditional scholarship program by encroaching upon its coveted user demographic. Should a greater number of players opt to embrace renting systems over revenue-sharing scholarship programs, such as those employed by Yield Guild Games, the revenue streams of gaming guilds are poised for precipitous declines.
2) Regional Imbalance of Guild Distribution: At present, the majority of prominent gaming guilds are predominantly based in Southeast Asia. Notably, Yield Guild Games, the absolute leader of the GameFi sector, boasts a demographic predominantly hailing from the Philippines; GuildFi, dedicated to advancing the concept of Guild-As-a-Service (Gaas), has its principal community base in Thailand; and it’s worth highlighting the ascendance of Ancient8, Vietnam’s largest crypto gaming guild, as a pivotal force within the sector.
3) A Paradigm Shift towards Institutionalization and Multifarious Diversification: Following the triumph of the scholarship program, crypto gaming guilds have embarked on a quest to fervently seek to identify the next “Axie Infinity” archetype. Consequently, contemporary gaming guilds actively partake in the NFT pre-sales hosted by early-stage, promising blockchain games, diligently amassing a corpus of NFTs in preparation for forthcoming P2F opportunities after game launches. Beyond NFT procurement, gaming guilds frequently transition into the role of early investors in myriad blockchain games, metamorphosing from NFT rental agencies and community enclaves into formidable investment institutions within the GameFi domain.
In another direction from institutionalization, gaming guilds are embarking upon a multifaceted journey of diversification, endeavoring to explore alternative developmental avenues. These include offering data, community, and traffic services to partnered projects, as well as furnishing systematic management services for their scholarship and revenue frameworks. This evolution signifies a progression towards a multifarious diversification of businesses and services.
4) Significant Reliance on GameFi Sector Development: The revenue streams of crypto game guilds, whether predicated on commissions derived from the scholarship program or on the return on investments in GameFi ventures, are intricately intertwined with the progression of the GameFi sector. Currently in its nascent stages, this sector possesses substantial potential for future growth. For gaming guilds, the ability to evolve in tandem with this sector and to ensure that their investment portfolios remain consistently profitable is of paramount importance.
In the previous bull market, gaming guilds capitalized on the meteoric rise of the GameFi frenzy, securing considerable financing and revenue. Nevertheless, the limitations inherent in the scholarship paradigm gradually surfaced, and the GameFi sector has encountered systemic challenges in its trajectory of holistic progression, encompassing a dearth of real players, the ascendancy of the finance nature over the playability nature, and the tenuous sustainability of the P2E model. Consequently, the developmental trajectory of gaming guilds has become circumscribed. Confronted with this situation, myriad gaming guild projects have embarked upon trajectories of project transition.
Foremost among them was Merit Circle, which, as early as 2022, initiated a projection transition towards a DAO model extending its tentacles to various sectors. In April 2023, Merit Circle inaugurated the concept of the game-specific blockchain Beam, culminating in Beam’s debut in August of the same year. Following suit, GuildFi introduced Project Z at the end of 2023, heralding its rebranding as Zentry in April 2024. Conversely, Yield Guild Games, the leader of gaming guilds, was the latest among the major gaming guilds to commence its project transition. Yield Guilds Games disclosed its transition from a gaming guild to a protocol layer in March 2024, aspiring to metamorphose into a bastion of gaming infrastructure.
In this market cycle, major gaming guilds have collectively embarked upon a journey of diversified business model transitions, with forays into gaming infrastructure characterizing their product expansions. In response to the aforementioned adversities, a suite of strategic interventions has been orchestrated:
1) Multifaceted Diversification: In recognition of the inherent constraints of the scholarship paradigm, both Merit Circle and Zentry have embarked upon trajectories of strategic business diversification, extending their reach to an array of sectors. Since March 2022, Merit Circle has been navigating towards a DAO model, emblematic of its proclivity towards a multifaceted operational landscape. This paradigm shift encompasses strategic investments in primary GameFi markets, collaborative ventures in game development, and the establishment of robust infrastructures and NFT marketplaces, orchestrating an incursion into the intricate fabrics of midstream and upstream domains in the GameFi industry chain. Meanwhile, Zentry has metamorphosed from a gaming guild formerly known as GuildFi to now a Metagame Layer, with its strategic blueprint outlining expansive forays into SocialFi, GameFi, NFT, and AI, among other sectors.
The strategic rebranding undertaken by Merit Circle and Zentry bears a resemblance, transitioning from a gaming guild that opts for the scholarship paradigm to an entity extending its tentacles into various sectors in the crypto space. This transition seeks to delve into the intricate fabrics of the GameFi industry and bolster the competitive prowess and existential longevity of their respective ventures. Nevertheless, this strategy necessitates substantial technical prowess and management acumen Typically, projects engaging with infrastructure development entail prolonged R&D periods, and their future profitability is fraught with uncertainty. At present, only Merit Circle has embarked upon the nascent stages of its project transition despite Beam having launched and put into operations for merely six months. In contrast, both Zentry and Yield Guild Games have but recently initiated their rebranding endeavors, necessitating additional time for maturation.
2) Enhanced Regional Guild Distribution: During their nascent stages, gaming guilds were predominantly populated by denizens of Southeast Asia, thus imbuing these endeavors with a pronounced regional flavor. However, subsequent to their project transition, these ventures have transcended mere diversification of operational dimensions, catalyzing a refinement in their regional identity. Consider, for instance, the project transition of Merit Circle, traversing realms of investment, project incubation, and infrastructure. These domains have orchestrated a profound shift in the demographic, redirecting focus from mere crypto gamers to project owners and game developers. This has not only amplified the project’s global resonance but has also catalyzed interest and engagement predominantly gracing the echelons of developed countries in Europe and North America. Likewise, Zentry, post-rebranding, steers its business arc towards a panoptic vista of entertainment, thereby fostering interest and engagement, diverse not merely in roles but also geographical origination.
3) Capitalization & Institutionalization: In actuality, the capitalization and institutionalization of gaming guilds in the last market cycle have endowed these projects with a spectrum of revenue streams, fostering enduring resilience amidst the bear market vicissitudes. The likes of Merit Circle, Yield Guild Games, and GuildFi have since expanded their revenue channels through investments, node operation, and treasury management, among other avenues. With the waning relevance of the scholarship paradigm, these ventures might find these avenues their sole source of income. Nonetheless, projects such as Merit Circle and Yield Guild Games have previously ventured capital into myriad unpromising blockchain games, and the ROI on these ventures has fallen short of projections amid the overall lackluster performance of the GameFi sector. Conversely, Zentry’s investment portfolio gravitates towards stablecoins, Ethereum liquid staking, and node operation, thus espousing a more cautious fiscal strategy, with the fiscal health of the Zentry Treasury Vault being comparably robust at the moment.
4) Mitigating Reliance on the GameFi Sector: The last market cycle witnessed gaming guilds steeped in a heavy dependence on the development of the GameFi sector. Ergo, the primary driver behind the ongoing strategic rebranding of gaming guilds is to mitigate such dependence, transitioning instead towards a pan-entertainment paradigm and comprehensive industry continuum. Notably, Zentry’s recent project transition has transcended the confines of GameFi, spanning sectors such as SocialFi, AI, and Infrastructure. The diversification of business sectors facilitates the mitigation of reliance on the GameFi sector development while simultaneously unlocking a dimension of potential growth opportunities. Nonetheless, gaming guilds cannot entirely dissociate from the developmental trajectory of GameFi, as their previously amassed player base and project resources constitute substantial advantages for prospective advancement.
Overall, the prominent gaming guilds in this cycle aspire to surmount past obstacles and pursue new avenues of growth through strategic rebranding. While the transition towards an infrastructure layer and engagement with every fabric of the GameFi industry chain present considerable challenges, posing technical and managerial pressure on its project development and business operations, Zentry’s recent foray into strategic rebranding represents a commendable endeavor, particularly in light of the current suboptimal trajectory of the GameFi sector. This endeavor offers a grandiloquent narrative and unlocks an immense dimension of growth opportunities in the time to come. Henceforth, continuous observation of Zentry’s product delivery and ecosystem ecosystem building remains imperative.
5.3 Layer 0
Amidst the evolution of public chain ecosystems, there has been a marked enhancement in the user base, user requirements, the diversity of applications, and the degree of specialization. Concurrently, the demands on network performance and blockchain specialization have escalated. Within this context, several Layer0 (L0) solutions have come to the fore. From a more expansive narrative vantage point, the Metagame Layer by Zentry can be perceived as a Layer0 solution in the GameFi sector.
At present, the majority of L0 solutions in the crypto space are well-integrated in nature, with established projects such as Cosmos and Polkadot serving as prime examples. These projects primarily delve into the realms of blockchain interoperability, scalability, message passing, and asset bridging, with a paucity of offerings directed towards entertainment, gaming, and end-user applications. Distinct from traditional L0 projects, Zentry manifests a heightened level of specialization in the domains of entertainment and gaming, thereby constituting a niche L0 solution within the GameFi sector.
In the realm of infrastructure, Zentry avails developers of a suite of tools including the Zentry SDK, Zentry ID, and Zentry Chain. Furthermore, this year, Zentry has partnered with Beam to incubate and support the Sophon ecosystem, an endeavor tailored specifically for entertainment and gaming to meet the demands for higher throughput and expedited transaction processing. Moreover, Zentry has envisioned an expansive IP universe, spanning a diverse array of products, including anime and gaming, atop its foundational infrastructure. Building upon this foundation, Zentry’s focus extends to consumer-oriented applications, which encompass a multitude of sectors such as SocialFi, GameFi, and NFTs. In sum, when juxtaposed with other ecosystems, Zentry delineates a more lucid and supportive strategy tailored for gaming and entertainment. During the GuildFi era, the project amassed a significant user base and potential user demographic within the Web3 gaming and SocialFi spheres. Should Zentry execute prudent planning and traffic redirection, it is poised to infuse its ecosystem with renewed vigor and dynamism in the ensuing periods.

Zentry’s strategic planning encompasses not merely the interconnection of multiple platforms and ecosystems but also the linkage between the tangible and virtual realms, thereby amplifying the technical complexity of interoperability. Furthermore, the diversity and volume of the data involved are substantially greater, imposing elevated demands on network performance. At present, Zentry remains in its nascent stages, with pertinent technical documentation and whitepaper yet to be unveiled. Consequently, several critical points warrant close scrutiny in the forthcoming period:
1) The methodologies by which interoperability and scalability are realized;
2) The security and transparency of interactions;
3) The authentic user experience and customizability of the Zentry SDK;
4) The dispersion of liquidity across multiple ecosystems.
In summation, while Zentry faces considerable technical challenges, it will unlock a great margin of growth opportunities if successfully overcoming these challenges. As of now, no rival project exists within the Layer0 category of the GameFi sector, endowing Zentry with a distinct first-mover advantage through its strategic rebranding.
6. Risks
Sector Risk: Despite indications of a resurgence currently in the GameFi sector, the influx of external capital and overall market vitality remain markedly inferior to those observed in the preceding bull market.
Competitive Risk: Following its recent project transition, Zentry remains in an embryonic phase, with its forthcoming infrastructure likely to encounter formidable competitive pressures.

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Reference
Official Zentry Website, https://zentry.com/
Zentry Medium, https://medium.com/zentry

[1] Source: CoinGecko (as of December 18, 2024)
[2] https://medium.com/zentry/unlocking-zentrys-treasury-vault-6505b8516e3a
[3] https://x.com/jarindr/status/1791139263368847387
[4] https://medium.com/guildfi/guildfi-2023-recap-and-gearing-up-for-2024-c2576bc896d2
[5] https://medium.com/zentry/introducing-zentry-the-gaming-superlayer-60ab6c9f8c90
[6] https://www.footprint.network/research/gamefi/game-overview/game-market?series_date-79421=past90days

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