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PEPE leads memecoin gains amid post-holiday crypto market altcoin rally!!m
Memecoins like FLOKI, Dogwifhat, and fartcoin are up double digits amid a crypto market rally on Friday, with PEPE leading the meme resurgence with over 30% gains.
Other categories, like AI tokens and Bitcoin mining stocks, are also up significantly, as experts point to early-year rotations to explain the bounce.
Altcoins, particularly perennial memecoins, are among the biggest winners in crypto markets on Friday amid a post-holiday rally.
PEPE+2.83%
The $2.5 billion market cap asset named after a cartoon frog, is the biggest memecoin gainer with over 32% gains on the day, according to The Block’s price data. This is followed by the so-called rival “cat coins,” POPCAT, based on Solana, and its ETH-0.42%
-based counterpart,
#MOG , both of which are up nearly 20%.
#floki #whitedog are not far behind.
Dogecoin, the oldest and largest memecoin by market cap, is up about 12%, while the well-established dog-themed tokens it inspired, Shiba Inu and BONK, are up about 13%.
Research shows that assets that underperform late in the year (especially small and illiquid ones) tend to bounce more in January on average, according to VanEck Head of Research Matt Sigel.
Despite multiple tailwinds, from President Donald Trump’s open embrace of bitcoin and crypto coupled with positive regulatory momentum in the U.S., as well as the rise of digital asset treasuries and the growing success of crypto exchange-traded funds, crypto markets significantly underperformed in 2025, trailing traditional assets like the S&P 500 and gold.
found its way into other assets,Director of Market Research at Unchained Timot Lamarre told The Block. Money seeking risk found its way into Bitcoin treasury companies or the AI industry, and money trying to avoid debasement continued piling into precious metals.