At the Binance Blockchain Week Dubai 2024, a panel discussion titled "The Pulse of Decentralization: How Platforms Drive Crypto Interaction" featured Binance Marketing Director Kushal Manupati in conversation with Serge Kuzmin, Google’s Head of Financial Services, and Nikhil Rolla, Head of Vertical, Apps & Fintech at TikTok.
During the discussion, Kuzmin revealed that Binance ranks among the top 30 most popular financial services brands globally, highlighting its strong presence as one of only four fintech companies on the list. He emphasized the continued public preference for established brands and underscored the need for educational initiatives to build trust within the crypto space. Kuzmin pointed to YouTube as an ideal platform for this purpose, with its wide reach as both a social and educational channel to boost brand engagement and deliver educational content.
Rolla, representing TikTok, shared insights on the potential of live streaming in enhancing engagement for Web3 brands. He noted that live streaming offers opportunities for real-time product announcements, AMAs (Ask Me Anything sessions), expert interviews, and community interactions. According to Rolla, platforms like TikTok can serve as powerful avenues for Web3 companies to deepen their audience’s understanding and foster closer community relationships.
This panel underscored the pivotal roles that platforms like YouTube and TikTok play in expanding the visibility and trustworthiness of Web3 and fintech brands on a global scale.