Sydney, Australia, December 5th, 2024, Chainwire

Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes.

This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion.

Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas’ commitment to empowering physical movement and innovation.

With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO.

“The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” 

“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”

Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation.

The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities.

Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise.

The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO’s innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space.

About STEPN

STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS.

About STEPN GO

Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.

Contact

Marketing Manager
Emmanuel Manach
FSL
emmanuel@stepn.com

When a cryptocurrency is delisted from an exchange, it might seem logical for its price to drop. However, some coins experience a price surge instead. Here’s a professional breakdown of the factors behind this counterintuitive phenomenon:

1. Perceived Scarcity

Traders often believe that once a coin is removed from a major exchange, it will become harder to acquire, increasing its perceived rarity.

This perception of scarcity drives demand, leading to temporary price increases.

2. Support from Dedicated Communities

Loyal supporters of a project may rally together to buy the coin during a delisting event.

This collective effort is often aimed at supporting the project or attempting to create attention and optimism, resulting in price spikes.

3. Opportunities on Smaller Exchanges

Delisting from one platform doesn’t mean the coin ceases to trade entirely. It may still be available on smaller exchanges.

Traders often buy the coin at lower prices on the delisting exchange, planning to sell it at higher prices elsewhere, causing short-term price surges.

4. FOMO (Fear of Missing Out)

Delisting announcements often generate buzz, leading to fear of missing out among traders.

This FOMO prompts impulsive buying, further fueling price increases even without a strong rationale.

5. Market Manipulation

Large investors or “whales” may exploit the situation by artificially pumping the price.

By buying large quantities during the chaos, they create a short-term price surge, which allows them to sell at a profit before the market crashes.

6. Liquidity Rush

A delisting often reduces a coin’s liquidity since fewer people will have access to trade it.

Traders rush to buy before the coin’s trading volume drops significantly, creating a “last chance” rally that temporarily pushes the price higher.

Risks of Delisting Pumps

While price pumps during delisting may appear profitable, they come with significant risks:

Rapid Price Crashes: Quick price increases are often followed by sharp declines.

Liquidity Challenges: After delisting, selling the coin may become difficult due to reduced market access and trading volume.

Lack of Fundamental Value: These pumps are rarely tied to the coin’s underlying utility or value, making them highly speculative.

Conclusion

Delisting-driven price pumps are fueled by speculation, emotions, and opportunistic market behavior rather than the coin’s intrinsic value. These movements are typically short-lived, resembling a temporary bubble. Traders engaging in such events should carefully weigh the risks and ensure they fully understand the dynamics before making a move. Thoughtful decision-making and thorough research are critical in these situations.
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