Google is poised to implement updates to its advertising policies on Monday, January 29, opening the door for specific #cryptocurrency products to be promoted. This policy adjustment raises the possibility of advertisements for recently-launched spot Bitcoin exchange-traded funds (#ETFs ) appearing on Google's search engines.
However, the terminology used in Google's policy update introduces some ambiguity, as it mentions "advertisers offering Cryptocurrency Coin Trust targeting the United States." Notably, one of the major Bitcoin trusts, the Grayscale Bitcoin Trust (GBTC), recently transitioned into a spot Bitcoin ETF following approval from the SEC.
Previously, GBTC shares were exclusively available to accredited investors on the primary market, subject to a six-month holding period. Accredited investors must meet specific financial criteria, such as possessing a net worth exceeding $1 million or a substantial earned income.
In contrast, spot #Bitcoin ETFs are accessible to the general public in the United States and are regulated under the Securities Act of 1933. This characteristic makes them a potentially safer option for Google to include in its advertising platform. The policy update is regarded as a positive development, particularly considering Google's extensive reach and influence in raising awareness and attracting investments for the ten spot Bitcoin ETF issuers. Currently, BlackRock’s IBIT leads with the largest Assets Under Management ( #AUM ), recently surpassing $2 billion.