On our way #XR

Media & PR: building the narrative in Web 3

At Markchain, we understand that a strong media presence is essential for thriving in the Web3 landscape 🌐

In the fast-paced world of Web3, media visibility boosts a project, amplifying your message and building trust on the large scale and within your community.

Here’s why solid media coverage matters:

🗣️Credibility - being featured in reputable publications enhances your project's legitimacy.

🔊 Visibility - increased media coverage drives organic traffic and user engagement.

🫂Community Building - media stories spark conversations, helping you grow your community.

Since our agency's creation, we have secured:

30+ PR features in top-tier media like CoinMarketCap, CoinTelegraph, Actufinance, and Journal du Geek.

30+ clients utilizing our Press Relations packages, with remarkable success stories.

Strengthen your project's narrative and media presence with us - together, we'll ensure your voice resonates in the Web 3 community!

🔊 If you want your project to be heard, give it a voice

AMA sessions are an excellent way to boost community engagement and project credibility, as well as support fundraising efforts.
Here are 5 ways AMAs can help:

🌐 Increased Visibility
• Hosting AMAs across platforms like Twitter, Discord, or Twitch can increase exposure and attract new members.

💡 Building Trust
• Addressing community concerns and discussing upcoming milestones helps establish transparency and credibility.

👥 Strengthening Community
• Direct engagement with the team fosters a sense of belonging and strengthens loyalty.

🤓 Showcasing Expertise
• AMAs provide a platform for project leaders to demonstrate their knowledge and establish credibility.

💬 Connecting with Investors
• Live discussions build investor trust, making them more likely to contribute to fundraising efforts.

We can help you introduce your project to different communities and make it stand out through impactful AMA sessions. Contact us.

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝟏𝟏𝟐𝐊 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐨𝐧𝐥𝐲 €𝟏𝟎𝟎𝟎 🤑

We helped a client achieve 112x ROI with their project 🚀

The initial budget was €40K and in the world of fundraising it’s not much, but guess what?

In the end, we managed to raise €4.5M.

There was no magic here, just pure strategy:
- Unique approach to the client's needs
- Carefully selected influencers to accommpagny their campaign
- Targeted actions

Each move was tailored to maximize impact, evolving in real-time to deliver top results.

Influencers were handpicked and together we created content that went in perfect harmony with the targeted audience.

While some waste a lot of money on marketing, we proved that flawless execution can turn €40K into €4.5M.

When a message resonates with the audience and a strategy is aligned with market, results follow.

What’s your biggest challenge when working with a tight budget?
Let’s talk about how we can make it work for you!

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐖𝐞𝐛𝟑 𝐫𝐞𝐚𝐜𝐡 𝐰𝐢𝐭𝐡 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.

One of the focuses of Markchain team is selecting the most relevant KOLs and influencers to maximize the reach of #web3 projects that we accompany.

We follow a personalized process to get as close as your soul identity is.

Here are the steps that we follow:

🔎 𝐺𝑒𝑡𝑡𝑖𝑛𝑔 𝑡𝑜 𝑘𝑛𝑜𝑤 𝑦𝑜𝑢𝑟 𝑝𝑟𝑜𝑗𝑒𝑐𝑡:
Our team dives into the project’s story, vision, and goals. We want to get a clear picture of the whole project and to study its target audience.Who are they? What excites them?
By answering these questions, we ensure we’re setting up the right strategy.

🤝 𝐶ℎ𝑜𝑜𝑠𝑖𝑛𝑔 𝑡ℎ𝑒 𝑟𝑖𝑔ℎ𝑡 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒𝑟𝑠:
It's not just about big follower counts, but about finding influencers who are trusted voices in the Web3 community, people whose audience aligns with values and goals of the project.

📊 𝐶𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑎 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑧𝑒𝑑 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛:
The goal is to increase the project’s visibility through content that reflects both the influencer’s style and the project’s identity.
This personalized approach ensures that the promotional efforts feel authentic.

🚀 𝐶𝑜𝑛𝑠𝑡𝑎𝑛𝑡𝑙𝑦 𝐼𝑚𝑝𝑟𝑜𝑣𝑖𝑛𝑔 𝑎𝑛𝑑 𝑠𝑡𝑎𝑦𝑖𝑛𝑔 𝑓𝑙𝑒𝑥𝑖𝑏𝑙𝑒:
Once the campaign is up and running, we keep an eye on how it’s performing, tracking engagement, community feedback, and other key results.
This helps us see what’s working and adjust things if needed.

All along, we test and learn together to reach the best results.

Overall, we carefully select influencers and maximize the impact of each campaign, ensuring a long-lasting, meaningful connections with the target audience.

With Markchain, you’re not just getting influencers, you’re getting partners who are invested in your success.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐚𝐫𝐞 𝐭𝐨𝐨 𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞! 😱

Let’s Break the Myth!

Many believe that you need at least a 100k budget to launch a marketing campaign, but that’s not true.

The reality is that an agency can offer solutions that are both relevant and efficient.📊

𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦-𝑑𝑟𝑖𝑣𝑒𝑛 𝑔𝑟𝑜𝑤𝑡ℎ 𝑖𝑠 𝑜𝑓𝑡𝑒𝑛 𝑚𝑜𝑟𝑒 𝑠𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑙𝑒.

By focusing on smart strategies, creating content, leveraging data, and building strong partnerships, we make marketing affordable, efficient, and most importantly, effective.📈

It's time to start building your #web3 community.

Freelance vs. Agency: Why Choosing a Community Manager from an Agency is Smarter

Did you know that hiring a #Web3 marketing agency can be more advantageous than going freelance? 🧐

Here’s why:

🌐 Broader Expertise
Agencies offer a team of specialists, content creators, social media experts, and #blockchain consultants bringing diverse skills under one roof.

🌪 Crisis Management
Agencies have extensive experience handling issues, like token listings where we’ve even had to manage over-sending tokens haha. Freelancers might not have managed such complex situations.

💪 Cost-Effective & Flexible
Contrary to popular belief, agencies aren’t necessarily more expensive than freelancers. Plus, agencies offer great flexibility and adaptability, adjusting to your project’s evolving needs. For instance, we have 5 community managers, including one in Vietnam, to cover more time zones, and a #communitymanager who speaks Russian!

⚙️ Consistency & Scalability
Agencies have established processes and reliable teams, ensuring smooth project execution. They scale effortlessly as your needs grow, something freelancers might have more difficulty with.

🤝 Networking and Partnerships
Web3 agencies are often well-connected within the blockchain industry and can leverage relationships with influencers, founders and other industry partners. Freelancers, on the other hand, may not be able to bring the same level of exposure or collaboration opportunities.

Choosing a Web3 agency ensures you get expertise, crisis management, and flexibility, all at a comparable cost to freelancers. For complex and growing projects, an agency is the way to go!

Vous ne devinerez jamais comment on s'est rencontré! 😮

Un client nous a contacté récemment et, comme à notre habitude, nous lui avons demandé comment il avait entendu parler de nous.

Sa réponse ?
"Par ChatGPT."

Si ChatGPT dit que nous sommes l'agence pour promouvoir les projets #Web3 en France, c'est que ça doit être vrai 😄

On vous laisse faire le test! Vous avez le même résultat?

Markchain sera présent à Toulouse!

Rejoignez-nous à @Blockexpo_ pour discuter de marketing, #web3 ou de saucisses (de Toulouse bien sûr)! 🌭

Une table ronde prendra également place avec @QHbrcht, @CryptoEdgeOff, @defi_nissons et Tom Lagariggue pour parler Média & Influence et leur rôle clé dans le façonnement de l'écosystème web3.

📅 5 octobre à 18h00
📍 Mas des Canelles, Toulouse

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐡𝐨𝐭 𝐬𝐮𝐫𝐟𝐞𝐫? 𝐎𝐮𝐫 𝐭𝐞𝐚𝐦 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮.

Here are the 4 things to do ride the wave. 🌊

As trend is King, at Markchain, we make sure your project surfs these trends, amplifying your reach and driving engagement.

✨ 𝐇𝐨𝐰 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐨𝐧 𝐓𝐨𝐩 𝐨𝐟 𝐓𝐫𝐞𝐧𝐝𝐬:

1. Stay updated: Regularly monitor industry news, influencers, and key developments.

2. Act fast: The quicker you align your messaging with the trend, the more impactful it will be.

3. Tailor content: Craft content that resonates with the current trend but stays true to your project’s identity.

4. Engage creatively: Use memes, educational posts, and interactive formats to spark engagement.

💬 𝐎𝐮𝐫 𝐖𝐞𝐛𝟑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐓𝐚𝐜𝐭𝐢𝐜𝐬:

- Authentic and fun relationships with your audience is a first.
- We create a feedback loop that evolves your project based on community input.
- We host games sessions and giveaways to keep excitement levels high.

Don’t just observe trends, own them.

Let’s build your project’s momentum in #Web3 together!

The analyst presented a conservative scenario, according to which the RWA market capitalization will grow to $1.3 trillion by 2030 - the expert made his assumption based on the S&P 500.

"It’s important to note that if $1.3 trillion in RWAs (excluding stablecoins) were on-chain, it would likely create a massive flywheel effect on other parts of the ecosystem, including NFTs, social platforms, gaming, and more."

👉Read full article on X:

USDT Market Cap dominance reaches 70%

USDT remains the leader among stablecoins, according to CryptoRan.

USDT accounts for 70% of the capital in the world of stablecoins, its capitalization is $117.966 billion, and the average daily volume of USDT trading reaches $37.590 billion.

For the first time in the last two years, USDT capitalization has grown to $170 billion.

USDC and DAI rank second and third in terms of total capital : their supply is $34.848 billion and $5.171 billion.

Analysts also note that the stablecoin market continues to expand. It happens not only with stablecoins tied to the dollar, but also with those tied to other fiat currencies.

According to a CoinGecko survey, the majority of the crypto community gets their news from social media rather than news sites - 73.8% of respondents used 𝕏 (Twitter), YouTube or Telegram as their main sources of information, while only 6.5% of participants got their news from news sites.

🧵Top 5 blockchains on the market

This list is making emphasis on new blockchains that were released in this cycle, ≈ since 2022.

These blockchains are fundamental and new, with the exception of MINA (quite old asset, but with good potential).

*This content is not investment advice. It is a subjective selection. Please, DYOR before making any financial decisions.

📊 Women in crypto earn 15% more than men: Pantera Capital survey

Pantera collected data from 502 United States-based full-time employees between June 4 and July 20, 2024. They concluded that women’s salaries in cryptocurrency companies are 15% higher than men’s.

For non-crypto companies, the situation is the opposite - for every $1 a man earns, a woman receives $0.84.

But we need to take two things into consideration:

• Limited number of respondents
• There are much fewer women in crypto industry, so the statistics included data from more men, including those who occupy low positions.

👉 Read the full article:

Layer 1 Blockchain

🔸 Sector capitalization: $609.21 billion
🔸 Market dominance: 29.39%

👾 Layer 1 blockchain is responsible for key functions, such as transaction processing, consensus, and security.
-L1 uses consensus mechanisms such as Proof-of-Work and Proof-of-Stake.
-L1 has its own tokens used to pay fees and incentivize participants.
-L1 serves as the basis for the creation of decentralized applications and DeFi protocols.

👾 Layer 1 is the most fundamental form of blockchain and the basis for all other layers within ecosystems.

Meme Coins became the main narrative in the crypto market in the Q2 of 2024, followed by

- tokenization of real world assets (RWA)
- artificial intelligence (AI)

How Blockchain changes the world?

In fact, Blockchain has already changed it and it has even more benefits to bring:

- International transfers
Fast, cheap and secure, outside the traditional banking system.

- Financial markets
Transparency and efficiency thanks to DeFi protocols.

- Digital identity
Control of personal data and increased security of their leakage.

- Intellectual property
Reliable registration of rights and their management.

- Supply chains
Full transparency and prevention of the fraud at every stage of product sales.

- Healthcare
Improved management of medical data, the ability to create a common international database.

- Social projects
Transparent management of charity projects and donations.

- Voting
Honest and transparent elections without the possibility of falsification.

All these user cases are already put to work or can be implemented in the nearest future.

TOP 10 Centralized Crypto Exchanges by capital inflow in the Q2 of 2024.

The absolute leader is Binance (+$908 million).

Donald Trump on Crypto

Last weekend, Donald Trump was a headliner at the Bitcoin 2024 conference in Nashville:
– he promised to “fire” SEC chair Gary Gensler
– he promised to include Bitcoin in the USA reserve

Some other of his statements:

• Bitcoin is "a miracle of cooperation and human achievement"

• One day, Bitcoin will surpass gold in capitalization

• Trump said that Bitcoin and cryptocurrencies would skyrocket 'like never before' under his administration

• the United States will become "the crypto capital of the planet and the Bitcoin - superpower of the world"

• “There will never be a CBDC* while I’m president of the United States.”
*Central Bank Digital Currency

• “The moment I am sworn in, the persecution stops and the weaponization ends against your [crypto] industry"

There are many reasons for upcoming growth and development. If USA integrates Bitcoin into their reserve, it could launch a race for many states. A game changer.

👉 Watch full speech: