WHAT IS CRYPTO AIRDROP
A crypto airdrop is a marketing strategy used by blockchain-based projects that involves the unsolicited distribution of cryptocurrency tokens or coins, usually for free, to numerous wallet addresses .
Some of the reasons why crypto airdrops are done include
- To increase the project’s visibility
- To increase the circulating supply
- To stimulate trade
- To reward longtime community members
- To target early supporters
- To target existing members or highly engaged users of a project
- To encourage the public to want to learn more
- To give long-term value to the people who receive the airdrop
- To stand out and increase awareness rapidly