Google Partners With Magic Leap to Bolster the Potential of Augmented Reality Technologies

One of the leaders in the augmented reality industry, Magic Leap, announced on May 30 that it had partnered with Google to enhance the potential of augmented reality technologies. This new collaboration aims to release unique product offerings while further expanding the longstanding relationship between the two companies.

Magic Leap’s Optics Expertise Combined With Google’s Technology Platforms

Magic Leap, an early pioneer in the Augmented Reality (AR) industry, recently entered into a strategic technology partnership with Google. This collaboration will see the two companies combine Magic Leap’s AR expertise and leadership in optics with Google’s technology platforms.

According to a statement, the new partnership aims to unveil unique product offerings. It also expands the long-standing relationship between the two companies.

Shahram Izadi, Vice President and General Manager of AR/XR at Google, expressed excitement about the collaboration. He said:

We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies to bring a wider range of immersive experiences to market. By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.

For her part, Julie Larson-Green, the Chief Technology Officer at Magic Leap, described the partnership as a step likely to accelerate what she called the transformative power of augmented reality (AR) by piggybacking on the two companies’ expertise. Larson-Green also revealed that Magic Leap is looking forward to “expanding the potential of extended reality (XR) – blending the physical world with valuable, contextually relevant solutions.”

As explained in the statement, Magic Leap has made groundbreaking advancements in the areas of text legibility, color fidelity, and rich visuals. These advancements have empowered it to create devices that run customized applications, boasting some of the highest computational performance capabilities among standalone AR products available in the market.

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