The decision by Ubisoft, known for games like Assassin's Creed, to halt its Twitter ads aligns with actions taken by several other major corporations like Apple, IBM, and Disney. The move comes amid growing concerns about antisemitic content on the social media platform. While Ubisoft hasn't explicitly stated the reason for its suspension, the actions of these influential companies may have influenced their decision.
Recent controversy stemmed from a tweet endorsed by Twitter owner Elon Musk, widely criticized for being antisemitic, which sparked widespread discussion. Reports from Media Matters highlighted that ads from various companies like Apple, IBM, and others were displayed alongside concerning content, including pro-N**azi and white nationalist hashtags. In response, several tech and entertainment giants suspended their advertising on Twitter.
IBM, for instance, emphasized a zero-tolerance approach to hate speech and discrimination, leading them to pause all advertising on the platform while conducting an investigation. Amidst the controversy, there have been calls for Twitter CEO Linda Yaccarino to step down, despite her public condemnation of antisemitism and discrimination. Elon Musk has also denied claims of being antisemitic.
The collective action of these companies reflects a growing concern and a unified stance against harmful content on social media platforms, prompting them to reevaluate their advertising strategies and demand stricter measures to address such issues.
