According to Odaily, Aptos Labs has announced a strategic investment in the social platform Mereo. Aptos Labs is developing a new solution aimed at combating the scalping of assets related to intellectual property (IP) through the use of soul-bound, tokenized, and redeemable real-world assets. This collaboration will enable artists and other IP owners to allocate assets to their loyal fans, ensuring these assets remain non-transferable. Asset owners will not profit from reselling, but once a transaction is completed and verified on the blockchain, they are entitled to a full refund.

Mereo is described as a pioneering platform that aims to reshape fan engagement and loyalty. This partnership is expected to provide a secure and fair way for fans to access exclusive content and assets, while also protecting the interests of IP owners. By leveraging blockchain technology, Aptos Labs and Mereo aim to create a more transparent and equitable system for distributing and managing digital and real-world assets.