According to PANews, Apple is set to introduce its AI system, Apple Intelligence, later this year. The new system is expected to enhance the Siri voice assistant and include features such as automatic email and image generation. Analyst Neil Shah suggests that due to the high investment costs in AI, Apple may pass these costs onto users, with an estimated charge of $10 to $20, potentially as part of the Apple One subscription. In the second quarter of 2023, Apple's services division generated $24.2 billion in revenue.